#115 - Effective Marketing Strategies for Service-Based Entrepreneurs with Joanne Bolt
Ladies Kickin' Ass
English - April 30, 2024 12:00 - 41 minutes - 28.3 MB - ★★★★★ - 13 ratingsEntrepreneurship Business empowerment women entrepreneurs service industry business growth leadership inspiration success stories female founders career transition networking Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this insightful episode, host Tanya Wilson and guest Joanne Bolt, the creator of PodcastHer Network, dive into easy marketing strategies specifically tailored for women in service-based industries.
They explore how aligning marketing efforts with personal values and focusing on the ideal client can dramatically enhance business outreach. From the significance of word-of-mouth marketing to the strategic use of social media, this conversation is packed with actionable advice.
Key Takeaways:
Align Marketing with Personal Values: Choose marketing strategies that resonate with your values, making your outreach both genuine and effective. Harness Social Media: Develop a sales funnel on platforms where your target audience is active to capture leads efficiently. Leverage Word-of-mouth: Build trust and relationships to enhance word-of-mouth marketing, expanding reach through referrals and recommendations. Identify Your Niche: Defining your niche and understanding your ideal client can simplify and focus your marketing efforts. Educate Through Marketing: Provide value through educational content to stand out and build deeper trust with potential clients. Focus on Collaboration: Enhance your business by collaborating with others, seeking help when needed, and choosing the right team. Sales Strategy: Embrace confidence and authenticity in sales to truly meet customer needs and foster lasting relationships. Continuous Learning: Stay informed and innovative by attending webinars and engaging with expert content, even in familiar subjects.
This episode offers marketing wisdom for women entrepreneurs focused on service-based industries. By embracing these strategies, listeners can enhance their marketing efforts, leading to more significant business growth and success.
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