Secrets To Scaling Sales; Keys To Storytelling; New Social Video Platform - June 9, 2017

Mohit Garg is the co-founder and Chief Revenue Officer at MindTickle--a company that trains, coaches and aligns sales teams to be more effective. On today’s show, Mohit shared with us some “Secrets to Scaling Sales” and provided answers to a few startups that called in. Mohit points out how the nature of the sales process today has changed significantly from a “notion of asymmetry” to be “much more value-centric.” This relates to how today, the market is much more democratic and the process is much more scientific. Mohit notices how it is about establishing the value equation and asking “how will this benefit my business?” Alan Cannistraro is the co-founder and CEO of RHEO, an all new video viewing experience that launched one week ago. This alternative to large competitors such as Vimeo and Youtube is the “perfect product” with “perfect timing.” Cannistraro points out how recently there has been a paradox of choice in which viewers do not know where to go or what to look for because there is “too much noise.” RHEO is a company designed to alleviate stress and anxiety with organized and consistently high quality videos. The product is organized by seven moods such as ‘chill, laugh and learn.’ The goal is to make the decision process significantly easier when you don’t actually know what you want The Narrative Summit is the third event produced by the Digital Narrative Alliance (DNA) to explore the use of storytelling as a business and social tool. "Stories That Change" is the focus of the third conference, which will take place June 20th at UCSF's Mission Bay Conference Center. Mitch Ratcliffe is managing director of DNA and our third guest today. What's this Narrative Summit all about? How to use stories to align mission and goals; Techniques to engage your audience towards a future state; To use stories to engage internally and externally; How to handle stories that can conflict with mission and goals; To use stories and narratives to develop co-designed products, services, and futures, based on proven film and marketing strategies represented by our speakers.