081916 The Ultimate In Innovation: A Water Bottle? How To Make A Solid Connection In Under 1 Minute

Soma Water Founder and Chief Hydration Officer Mike DelPonte was on the path to priesthood but now he’s on an entrepreneurial journey building a multi-million dollar consumer brand which has caught the attention of First Lady Michelle Obama. This week he announced his newest product, a glass water bottle, taking on a $1.5 billion, very crowded, industry. He’s taking the same approach as Apple’s Steve Jobs by evoking a feeling that creates strong brand identity and loyalty from consumers. He shares his journey, how to create a successful crowdfunding campaign, the secret to aligning with your true purpose in life, and successful marketing strategies that can apply to every brand. Also, in our “Luxe Networking” series, Elite International Master Networker Candice Bar shares the five secrets to creating a solid connection with anyone in less than five minutes.