For the first time ever, over 40 agencies from around the world have come together to help create make|SHIFT, the groundbreaking new documentary on the advertising industry. This film about adaptability in the face of a constantly changing digital landsca

Make|SHIFT is a documentary film by WP Engine exploring the art and science behind the advertising industry's 20+ year evolution. Hear from a range of industry leaders from developers to designers to creative directors to founders at some of the most innovative agencies in the world, both small and large, digital and traditional. The film takes an inside look at how these makers and agencies have shifted and re-shifted their skillsets, creativity, and businesses, as new creative technologies emerged, declined, and were replaced by the next technology in an endless cycle of change. Make|SHIFT shines light on this beautifully frustrating pattern, and celebrates the makers that have embraced the shift...and in doing so, helped drive the internet forward.

Make|SHIFT was directed by Casey Suchan and Tim Cawley. The film was produced by Mary Ellen Dugan, David Fossas, Carley Thompson, Jeremy Coon, Barry Poltermann, Denise Roberts McKee, and Dorothy Urlich. Make|SHIFT has a running time of 76 minutes and will not be rated by the MPAA.