Andy Kessler is the CEO of the Swiss E-Bike Pioneer Flyer AG, founded in 1995.

After years in the textile industry, Andy was looking for a new challenge and came in as the interim CEO of Flyer, which was then made permanent.

He has helped add color and sex appeal to a once aging brand and took a calculated risk at the start of the pandemic, doubling down on components, to bring flyer's production capacity head and shoulders above other bike brands in the current E-Bike explosion.

We discuss how like KTC, Flyer sees quality and craftsmanship as keys to its longevity and product life-cycle. Also, what the future market holds for both the brand Flyer and its consumer.