Peter Lai joins Founders & Friends to discuss his new company, Emburse (https://www.emburse.com/). Peter is a serial entrepreneur and sold his last company to Box. He shares his tips on attacking new markets, grinding out the product / market fit stage of a startup and explains how he came up with the idea for Emburse. Kruze Consulting recommends Emburse virtual cards and expense management and it was fantastic to have Peter on the podcast.