KnowThyBrand - Championing gender inclusion in business
60 episodes - English - Latest episode: about 1 month ago -Discover the facts behind gender inclusion, listen to incredible guests as they share their unique stories and expertise about the challenges that women face, and learn what we can all do to foster gender equality.
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Episodes
The Power and Importance of Financial Literacy with Danielle DiMartino
March 19, 2024 07:00 - 33 minutes - 22.9 MBIn this episode, Danielle Di Martino, CEO and chief strategist at QI Research, delves into the critical importance of financial literacy and inclusion. Drawing from her own journey, Danielle highlights the underrepresentation of women in finance and stresses the necessity of empowering them through financial education. Topics covered in this episode: Importance of financial literacy and inclusion Gender disparities in finance Challenges and advice for women in finance Promoting fina...
Unlocking the Power of Storytelling and Fostering Inclusive Company Culture
March 06, 2024 07:00 - 36 minutes - 25.3 MBAt the heart of every organization lies the human element—their values, aspirations, and stories. It is in embracing and nurturing this humanity that true leadership and organizational excellence emerge. In this episode of KnowThyBrand, Pascal Viscor, an entrepreneur, storyteller, and strategist, shares his insights into the significance of purpose and vision for companies. The conversation covered the transformative potential of authentic storytelling, the essence of cultivating trust with...
Embracing Responsible Consumption: A Path Towards Sustainability
February 20, 2024 07:00 - 45 minutes - 31 MBEver wondered how many business cards you've handed out recently? For most, it's a fleeting exchange, a mere formality in the whirlwind of networking. But for Martine Bosch, founder of Ecofluent, each business card is a statement—an embodiment of sustainability, innovation, and the power of conscious consumption. In a world where disposable culture reigns supreme, Martine's approach challenges the norm and inspires us to rethink the way we connect and consume. Her unique business card, craf...
Breaking Barriers: A Conversation on Gender Inclusion in Politics and Business
February 02, 2024 07:00 - 33 minutes - 22.8 MB“From a very young age, girls are often taught to diminish our skills. You don't want to take too much credit, and you don't want to be too assertive, but at the same time, you have to be confident. But you can't be self promoting. So, don't promote yourself too much, but at the same time, be assertive and have leadership traits.” These are the words that my most recent guest on KnowThyBrand Women podcast, Mary Chung Hayashi, used when talking about women in politics. Mary Chung Hayashi i...
Pioneering Steps Towards Gender Equality and Inclusivity with Yuriko Backes, Luxembourg Minister for Gender Equality and Diversity
January 18, 2024 06:00 - 32 minutes - 22 MBIn a recent podcast episode, I had the honor to sit down with the former Minister of Finance and current Minister of Defence, Minister for Mobility and Public Works and Minister for Gender Equality and Diversity in Luxembourg, Yuriko Backes. We started our conversation by discussing a transformative initiative that marked a significant milestone in the pursuit of gender equality—the Luxembourg Women in Finance Charter - we followed with important insights into her experiences and the broad...
Transforming Gender Relationships: The Path to Equity and Reconciliation
October 27, 2023 09:00 - 31 minutes - 21.6 MBAmidst the prevailing gender disparities in today's society, one might wonder if reconciliation between the genders is even possible. Enter William Keepin and Cynthia Brix, the authors of the book "Gender Equity and Reconciliation." Their interesting work offers a different perspective on fostering harmony and understanding between men and women, paving the way for a brighter future. For over three decades, William and Cynthia have dedicated their lives to reshaping the conversation around ...
Mantra Media: Inspiring Ethical Marketing and Purpose-Driven Success
October 17, 2023 05:00 - 42 minutes - 29.4 MBIn an era where businesses often prioritise profit above all else, Johnny Pawlik, the driving force behind Mantra Media, emerges as a beacon of hope for those seeking a more ethical approach to marketing and entrepreneurship. With a compelling story and a philosophy that transcends the ordinary, Johnny embodies a commitment to ethical values in business that inspires many. In fact, Forbes has bestowed the prestigious title of the "most ethical marketing and branding company" upon Johnny's c...
Engaging Men in the Pursuit of Gender Equality
October 04, 2023 04:00 - 45 minutes - 31.1 MBIn an era where gender equality is a pressing global concern, Daniele stands at the forefront of challenging traditional norms and advocating for change. Daniele Fiandaca, the visionary founder of Token Man Consulting, is an expert in the field of inclusion and diversity. His insights on the pivotal role of men in the gender equality movement, as well as the obstacles they face, provide a fresh perspective on this critical issue. Daniele’s journey toward advocating for gender diversity bega...
Uniting Art and Sustainability: Meet Patricia Luchetta and Her Non-Profit, Charlotte in Red
September 19, 2023 06:00 - 32 minutes - 22.2 MBIn the world of art, where creativity knows no bounds, lies a visionary with a passion for positive change. Patrizia Luchetta, an Italian name with an unwavering determination, is the driving force behind an inspiring non-profit organization called Charlotte in Red. This remarkable initiative aims to address gender inequality in the art world while promoting sustainability through the captivating medium of documentaries featuring talented female artists. Join us as we delve into the extraor...
Personal Branding - how your pictures tell your story
September 05, 2023 04:00 - 36 minutes - 24.8 MBToday, we have a special treat for you as we dive into the world of personal branding from a different angle with the incredible Sandy Grisby, a multi-talented photographer, and personal branding expert. In our efforts to develop our personal brand, we must acknowledge that we live in a world where image and perception matter. And like with work on our brand strategy, also with our image it's easy to fall into the trap of creating a fictional character to please others. However, Sandy urge...
Riding the Rainbow: Building Connections, Spreading Joy, and Creating a Better World through Donations
July 21, 2023 05:00 - 37 minutes - 25.8 MBIn a world often filled with negativity, there are individuals and organizations working tirelessly to make a difference and create a better, more inclusive world. In our latest podcast episode, we had the honor of meeting Emanuele Santi, the visionary founder of "Riding the Rainbow," and Lena Shevchenko, a Ukrainian mother living in Luxembourg, who discussed their project's journey toward inclusivity and the power of donations to positively impact lives. How You Can Get Involved? Through ...
From Yoga Teacher to Mother Trucker Yoga: A Journey of Purpose and Success
July 04, 2023 10:00 - 35 minutes - 24.5 MBIn this podcast conversation, we had the pleasure of chatting with Hope, a remarkable woman who took a leap of faith and transformed her career from being a traditional yoga teacher to establishing her very own successful business called "Mother Trucker Yoga”. We dug deep into her journey, exploring the challenges she faced and the incredible decision-making process that led her to discover her true calling: providing truck drivers with unique yoga and wellness solutions. -> Key takeaway: ...
Emigrant spouses and the loss of female talent
June 07, 2023 09:00 - 35 minutes - 24.4 MBIn this episode, we talk with Maria Elo, an associate professor at the University of Southern Denmark and an immigration fellow at the Institute of Migration. Drawing from her academic expertise and personal experiences, Maria sheds light on the challenges encountered by spousal migrants and provides insights into this crucial topic. With a particular focus on women, Maria also highlights the alarming consequences of losing valuable talent due to inadequate support systems. In this episode,...
Time to talk about Iran and what is happening after the death of Mahsa Amini
May 03, 2023 09:00 - 34 minutes - 23.9 MBThis episode is dedicated to Iran and the people who are protesting after the killing of Mahsa Amini. While most news outlets have long stopped covering what is happening in Iran after the initial wave of protests started in September, the reality is that people in Iran are still challenging the Government. In this episode, we talk with Nahid Mohammadi and Shabnam Sabzehi, two brave women who left Iran but continue to support women in their home country from Luxembourg. In this episode, we...
Positive Leadership in Practice
April 18, 2023 09:00 - 53 minutes - 37 MBIn this episode, we talk with Cornelia Lucey, a Leadership psychologist and business owner. Cornelia shares with us what ‘Positive Leadership’ is and how it integrates what we know from the leadership field in what creates the most effective leaders, with what we know from the science of positive psychology to offer us an integrated model of leadership that brings the best in wellbeing and performance from leaders and others. Over 2020 and 2022 Cornelia Lucey and Jolanta Burke developed a m...
The little story of a little girl with a very big heart: raising money for Africa
March 31, 2023 03:00 - 11 minutes - 7.65 MBIn this episode, we have a very special guest: Neve Swart, an 8 years old girl who, despite her young age, is already raising money for children in Africa. Neve is from South Africa and has been living in Luxembourg since January 2021. Recently, she realised that she had a skill and a passion for doing nails and other beauty treatments and started treating her much delighted mother. Others started noticing her mom's nails, and were extremely surprised when they were told that Neve did th...
War, Women, and Tech
March 17, 2023 04:00 - 38 minutes - 26.3 MBIn this very special and moving episode, we speak with 3 women from Ukraine: Iryna Volnytska, Nataly Veremeeva, and Valeriia Kotsur. Iryna and Nataly live and work in a country at war and share with us how this has changed their life but also how this war is affecting men and women differently and how Ukraine is, despite it all, still pushing its Tech agenda with the women taking center stage. Valeriia shares her experience of support from abroad to help build a bright future for Ukraine af...
Change starts with bravery
February 28, 2023 02:00 - 30 minutes - 21 MBIn this episode, we talk with Kate Monserrate, co-founder and director of Simplify Consulting. Kate, together with her business partner Carl and their team decided to invest substantial resources, in terms of financial, personnel, and time resources, to create a seriously impressive whitepaper on a topic that could make us wonder: gender equality. What does gender equality have to do with financial consulting? It turns up, a lot. Listen to Kate as she runs us through the 3 areas of their ...
Unlocking the magic in every woman
February 13, 2023 23:00 - 34 minutes - 23.8 MBIn this episode we talk with Mari Vasan, CEO, Entrepreneur, Professional Hypnotist, Women´s Transformational Life Coach, and Founder of MindGift.org. But that's not all! Mary is a former Wall Street senior executive and Managing Director of US Equity Research who by her full will decided to walk away from a career that, in her own words, defined her exclusively by her job title and salary, to start a new career dedicated to helping others. Today, Mari is an over 10 years experienced coach...
Personal branding - what it is, why it matters and how to develop it.
January 31, 2023 06:00 - 31 minutes - 21.5 MB"You too are a brand. Whether you know it or not. Whether you like it or not". Mark eckō, founder and chief creative officer of marc eckō enterprises In this episode, we discover what personal branding is, and what it is not. Why you should care about it and how you can develop a strong personal brand to support your career. The main takeaways are: - Personal branding is about optimising associations, feelings, and impressions. It is about building trust. - Personal branding is NOT about c...
A Judgement-Free Guide to Diversity and Inclusion for Straight White Men
January 10, 2023 06:00 - 48 minutes - 33 MBIn this episode, we host an old friend of our podcast, Felicity Hassan. Not only Felicity is the found of The Find, a recruitment agency the focus on diverse recruiting, but she is also the co-author with Suki Sandhu of an incredibly inspiring book called 'How To Get Your Act Together: A Judgement-Free Guide to Diversity and Inclusion for Straight White Men' As the name implies, the book offers a very straightforward approach to diversity, providing clear explanations for concepts we might...
The big jump: for the corporate world to entrepreneurship
December 13, 2022 04:00 - 37 minutes - 25.6 MBToday, Amy Anthony runs her private practice called NYC Aromatica and is the New York State representative for the Alliance of International Aromatherapists. But this has not been always her life. Amy used to have a corporate career and it was her love and knowledge of plants that became a bridge between her corporate past and her entrepreneurial future. In this episode, we discuss with Amy about: *The importance of taking opportunities that come our way *Finding the courage to talk abou...
Empowering women with H.E. Fleur Thomas, His Majesty's ambassador to the Grand Duchy of Luxembourg
November 15, 2022 07:00 - 35 minutes - 24.2 MBIn this episode, we have the absolute honor and pleasure of hosting H.E. Fleur Thomas, His Majesty's ambassador to the Grand Duchy of Luxembourg. Despite the very important (and long!) job title, H.E. Thomas candidly opens up about her professional experiences and how she has found herself in several mostly male-dominated jobs. With a very practical approach and a quick-wit and a spontaneous sense of humor, H.E. Thomas navigates us through some of the challenges that she has faced as well ...
Annette Allen: women in tech
November 03, 2022 07:00 - 35 minutes - 24.1 MBIn this episode, we talk with Annette Allen, Development Team Leader at WellData, an IT company based in the UK. Annette shares her journey to starting a career in IT, the challenges she has faced as well as the opportunities that working in IT brought to her. We discuss the societal pressure put on girls when they consider a career in STEM, how this translates into low numbers of women in tech, and the negative effects of low degrees of gender diversity on business efficiency. We share idea...
Lisa Burke: career, success and the challenges of motherhood
October 18, 2022 06:00 - 36 minutes - 25.1 MBIn this episode, we talk with Lisa Burke, the famous broadcaster, inspiring woman, and mum of 2 teenagers. During our conversation, Lisa tackles a very true, but often untold, part of the amazing journey of being a mother: the toll it can take on your career. We all wish that we can have it all, a family, kids, career, healthy diet, time for the gym, time for friends, and even a hobby perhaps. The reality though is very different, and at some point, something, or some things, have to give...
Lisa Burke: career, success and the challenges of motherhood
October 18, 2022 06:00 - 36 minutes - 25.1 MBIn this episode, we talk with Lisa Burke, the famous broadcaster, inspiring woman, and mum of 2 teenagers. During our conversation, Lisa tackles a very true, but often untold, part of the amazing journey of being a mother: the toll it can take on your career. We all wish that we can have it all, a family, kids, career, healthy diet, time for the gym, time for friends, and even a hobby perhaps. The reality though is very different, and at some point, something, or some things, have to give...
There is nothing micro about a Billion Women With Mary Ellen Iskederian
October 04, 2022 05:00 - 36 minutes - 24.9 MBA fantastic episode packed with research, information, and insights about financial inclusion, why it matters, how it affects women, and what we can do about it. Our guest is Mary Ellen Iskenderian, the President and CEO of Women’s World Banking, a passionate advocate for women’s economic empowerment, and the author of the incredibly important book "There’s Nothing Micro About a Billion Women: Making Finance Work for Women" With Mary Ellen we discuss: - What financial inclusion is and how...
The secret to recruiting for diversity
September 20, 2022 05:00 - 43 minutes - 29.6 MBIt is a well-known fact that a diverse workforce brings greater creativity, social justice, and financial returns. And yet, all too often effectively recruiting diverse candidates seems a challenge for most companies. Felicity Hassan, Board member, book author, and co-founder of The Find, shares with us how to effectively hire for diversity. Felicity founded her company precisely with the intention of helping companies look beyond the sea of traditional candidates to spot diverse leaders. ...
Dr Ingrid Murra and her successful journey to secure venture capital funding
September 05, 2022 22:00 - 24 minutes - 16.8 MBIn this episode, we talk with Dr. Ingrid Murra. In her own words, Ingrid is a mission-driven entrepreneur and orthodontist passionate about democratizing access to confidence by way of smiles. Her business, TwoFront, helps individuals get the best care for their smiles while helping small practices grow. In a world where women founders only received 2.3% of all VC funding in 2021 and latino women are a very small minority in this group, Ingrid has managed to secure $5 million for her startu...
A day in the life of a start-up dedicated to sustainability
August 24, 2022 05:00 - 31 minutes - 21.7 MBWhat does it take to become an entrepreneur? What are the main challenges and why is it worth starting such a journey? Kasia Krzyzanowski is the founder of Neighbour Magazine, a magazine dedicated to sustainable living. From slow living to sustainability, from circular economy to regenerative practices, Neighbour Magazine brings to its readers the stories of the people around us who are making and doing, creating places, spaces, products, and ideas that make our world a better place. Kasi...
Mirror thinking and fulfilling our potential
July 14, 2022 09:00 - 47 minutes - 32.3 MBIn this episode, we speak with Fiona Murden, psychologist, podcast host, and author of the book Mirror Thinking. Fiona explains to us how mirror thinking is not only the process of observational learning but also the key to social understanding and emotional intelligence. From there, we expand the conversation to a variety of complex yet critical topics including: Mirroring and counter mirroring, how we choose them and how they shape us The difference between meritocracy and mirrorcrazy...
Flo Williams - Inspiring change via sport
July 05, 2022 09:00 - 35 minutes - 24.4 MBIn this episode we talk with Flo Williams, an elite rugby player both for premiership clubs (currently Wasps) & internationally capped with Wales, as well as the Women's Sports Lead with MATTA, a marketing sports agency. With Flo we discussed her journey as a female sportswoman in a traditionally male sport like rugby, the challenges she faces but also the amazing opportunities that come with playing in a team at an elite level. We discussed what kept her going when the challenges kept on ...
Revolutionising the concept of gender quotas
June 22, 2022 06:00 - 45 minutes - 31.4 MBThis episode is packed with incredible knowledge, information, and insights on gender inclusion. Kristen, Vice-Chair at European Women on Boards and Former Chief DEI Officer at Barilla, shares her experience as a woman in STEM as well as a champion for gender inclusion. Kristen talks about some horror stories women face in a highly man-dominated field like STEM, like being asked to take additional tests for the same job while male candidates aren't. She also covers unintentional bias, pa...
Revolutionising the concept of gender quotas
June 22, 2022 06:00 - 45 minutes - 31.4 MBThis episode is packed with incredible knowledge, information, and insights on gender inclusion. Kristen, Vice-Chair at European Women on Boards and Former Chief DEI Officer at Barilla, shares her experience as a woman in STEM as well as a champion for gender inclusion. Kristen talks about some horror stories women face in a highly man-dominated field like STEM, like being asked to take additional tests for the same job while male candidates aren't. She also covers unintentional bias, pa...
Working together on gender inclusion to benefit the whole society
June 08, 2022 03:00 - 50 minutes - 34.6 MBIn this episode, Georges shares his insights into supporting a more inclusive society; Georges talks about his experience as a father, as a CEO, and as an entrepreneur who works in a traditionally male-dominated industry such as the Fintech area. Covering topics from the role of AI in gender equalit to unconscious bias, from self confidence to promotions at work, Georges provides practical tips to women on how to overcome some common self-limiting habits to increase their chances to succe...
The critical role of men in fostering gender inclusion
May 18, 2022 06:00 - 41 minutes - 28.3 MBIn this episode, we talk with Brian Ballantyne, co-founder of Men for Inclusion and author of the book 'Confessions of a working father'. Brian explains how the idea of Men for Inclusion came about and his personal journey from being a female ally to becoming actively involved in gender inclusion. With him, we discuss the challenges that men might face in recognising the disparities that still exist between women and men at work and the risk of not recognising those biases and sense of ent...
Women in STEM: education, goals, and dreams
May 04, 2022 20:00 - 35 minutes - 24.6 MBIn this episode, Sara Kaiser, Program Director at Luxembourg Tech School, shares her experience of working with the next generation and the challenges - and possible solutions/steps - to attract and retain more girls in STEM courses. A few key points include gender stereotypes and most importantly the stereotype threat -> the risk of confirming negative stereotypes that creates high cognitive load and stress to the point of reducing effective performance. Sara also covers the importance o...
Gender inclusion and the broken rung theory
April 21, 2022 08:00 - 27 minutes - 18.9 MBWith his incredibly vast experience in recruitment, in this episode Darren covers some very critical aspects of gender inclusion in business: The critical role of men in supporting gender equality The broken rung number 1: at the start of the career -> why do the entry levels have a similar number of women and men but already the first step of the carer progression sees more men than women being promoted The broken run number 2: women dropping off after starting a family and the consequen...
The authority gap, why women are still taken much less seriously then men
March 18, 2022 20:00 - 29 minutes - 20.3 MB"He has a natural authority..." " He hit the ball with authority" "He was an authority on the stock market" These are the examples that you will find if you Google the meaning of authority. None of the examples you will find use the pronoun She. This is the premise for the incredible book "The Authority Gap, why women are still taken much less seriously than men" by Mary Ann Sieghart. It's not a secret that women are more likely to need to demonstrate their expertise to be taken seriously...
Girls are raised to be perfect, boys to be brave - Denise Voss
March 17, 2022 21:00 - 32 minutes - 22.6 MBWe often hear that one of the main challenges that women face when climbing their career ladder is the lack of self-confidence. Denise Voss shares a very interesting point: women are not born without confidence, somehow along the journey, we become less confident. Denise is Chairwoman of LuxFlag, an independent and international organisation that promotes the raising of capital for sustainable investments, and she is an inspiring role model for women willing to grow their careers. In par...
Mira and the secrets behind positive leadership
February 25, 2022 18:00 - 31 minutes - 21.8 MBIn this Episode Mira, a Transformational and Clarity Coach to Leaders shares with us some of the main challenges that leaders and particularly female leaders face: 1. Leadership is an amplifier: leadership is about being exposed and being out of our comfort zone, which amplifies weaknesses and fears. 2. Leadership is therefore an inner game, once you master your inner challenges, tackling the external one is the easy part (just Google it!) 3. Women leaders be aware of bias: not just the bias...
From trailing spouse to successful freelancer
January 30, 2022 18:00 - 43 minutes - 29.6 MBIn this episode, Peta shares her journey from employee to trailing spouse to freelancer. How to go back to work after a break? The world goes on, what can we bring to a new employer? Self-doubts are very common amongst women who have left the corporate world, whatever the reason. And yet managing an overseas relocation and/ or managing a young family, and /or looking after family members requires skills, skills that can be incredibly useful in the workplace (adaptability, creative solutions,...
Kate and 3 key challenges women face in the workplace
January 16, 2022 21:00 - 36 minutes - 25.3 MBIn this episode, we talk with Kate Webber, lead product manager at Northern Trust and the founder of the award-winning network WiAS (Women in Asset Servicing). As Kate started progressing in her career she noticed that the number of women in the higher ranks of organisations was significantly dropping. Finding herself increasingly as the only woman in the room, Kate decided that something had to be done to support women. Her research on why women don't climb the corporate ladder as eas...
Transforming an idea into a global business: the story of Piktochart
November 18, 2021 23:00 - 38 minutes - 26.3 MBAi Ching, founder and CEO of Piktochart walks us through her entrepreneurial journey. From bootstrapping to organic growth, from deliberate talent hiring to TikTok all the way to ensuring that you define your niche area to protect your business from bigger, richer and more aggressive competitors, this episode is not to be missed! Approachable, genuine and business acute, Ching is the kind of entrepreneur that inspires future founders and change-makers Find out more here: https://www.link...
Setting vision and goals for your business
November 18, 2021 21:00 - 30 minutes - 20.8 MBIn this episode Rachel, a talented professional coach and mentor, shares with us some key elements that start-ups and business owners should address to ensure sustainable growth for their business. Some of the areas we covered in the interview include: The importance of defining a vision The difference between long term and short term vision What makes a good goal How to stay on track and how to measure success The importance of celebrating your success Overcoming challenges and findi...
Impostor syndrome - what can we do?
September 30, 2021 21:00 - 37 minutes - 25.7 MBOften the obstacles we face come from the outside world. But what happens when they come from inside ourselves? Fran, a "recovering CEO", successful entrepreneur and an incredible mentor, talks us through the challenges of recognising and addressing the impostor syndrome, as well as the cost that this struggle has on individuals as well as enterprises. If you are feeling that scary tinkle, or are dealing with the full extent of an impostor syndrome, listen to Fran and especially reach out to...
Impostor syndrome - what can we do?
September 30, 2021 21:00 - 37 minutes - 25.7 MBOften the obstacles we face come from the outside world. But what happens when they come from inside ourselves? Fran, a "recovering CEO", successful entrepreneur and an incredible mentor, talks us through the challenges of recognising and addressing the impostor syndrome, as well as the cost that this struggle has on individuals as well as enterprises. If you are feeling that scary tinkle, or are dealing with the full extent of an impostor syndrome, listen to Fran and especially reach out to...
Profit, pricing and sales in the world of social enterprises
September 12, 2021 09:00 - 35 minutes - 24.8 MBIn this episode, our very special guest, Kat Luckock, a Social Enterprise Coach and founder of Share Impact, tackles some of the most challenging topics for social entrepreneurs: profit, pricing and sales. As social enterprises are born as a way to address social and societal issues, there is often pressure on social entrepreneurs when it comes to recognising the importance of making a profit as this seems to contradict their business purpose. In reality, though, profit is essential to make ...
Career switch: becoming a freelancer
August 15, 2021 21:00 - 51 minutes - 35.6 MBIn this episode Hayley shares her experience in transitioning from a good corporate job to her dream freelancing career. This is not an easy kind of journey and Hayley shares the fears she had at the start, as well as her biggest motivators. Now an established freelancer, Hayley also shares important insights on how to get started, how to find the first clients, what are the biggest perks of her new career are as well as some of the pitfalls. In the process, the conversation brought us to ...
From strategy to logo: the many faces of branding
August 11, 2021 21:00 - 46 minutes - 32.3 MBIn this episode Jon, a young, bright, innovative brand expert, walks us through some of the best practices, as well as the perils, of logo design. From working on the strategy that defines a business visual identity, to the different typologies of logos, Jon shares incredibly useful and practical insights for start-ups businesses and businesses working on their re-brand. Find out more about Jon's work on his website: www.cultmethod.com