Coronavirus: Making A Difference Through Social Media

Knowledge@HEC

English - July 23, 2020 10:36 - 4 minutes - 4.37 MB
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As social distancing becomes the new normal, social media rally distant communities worldwide in moments of hope and inspiration. HEC Paris professor Kristine de Valck tells us how critical social media can be in times of crisis and how should marketers adopt their social media strategies in this extraordinary time.

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