108: Beat The Naming Challenge! -How to Create Brandable Names That Will Get People To Sign Up with Holly Chantal

“The name isliterally like an address. It has nothing to do with the results you're delivering. Focusing on messaging is definitely more important than just the name.” -Holly Chantal

What’s in a name? This week, I am joined by Holly Chantal, a Business Integrator and Brand Strategist. You may remember Holly from Episode 059 where we talked about business experiments. And today, I’m excited to have her talk about that one thing that gets us pulling our hairs out for- brand naming. Of course, we want a name that can do the marketing for us and can represent exactly what we stand for. But sometimes, our brain just isn’t excreting enough creative juices for that. It’s about time to take that pressure off of our shoulders and learn from an expert. Today, Holly comes to the rescue with her signature brand naming methodology, Trailblazing Trifecta. She also gives valuable pointers on determining when is the right time to start thinking about your brand name, what makes a good brand name, and whether you have a good brand message that speaks well to your tribe. To better understand these concepts, Julie Galvin, a Decision-Making Strategist joins our forum and Holly walks her through her naming methodology live. 

Click the link below to find out the result! 

https://jayrooke.com/108-Holly-Chantal/

Visit https://jayrooke.com/108-Holly-Chantal/ for resources and show notes. 

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Episode Highlights:

01:52 The Naming Challenge

07:18 How To Stop The Naming Struggle

16:37 What Makes a Good Name

21:27 How About Tag Lines? 

32:06 Holly In Action With Julie Galvin

48:18 How Holly Can Help You