106: How TikTok Could Get You Back In The Marketing Game with Kate Pintor

“It builds trust for people to see an entire human being in terms of coaching and in that particular industry.”-Kate Pintor

In this episode, I sat down for an intriguing interview with Kate Pintor, Marketing Synthesist, and TikTok Expert. Kate helps her clients build strong leadership and work culture that thrives. Kate and I talk about all things TikTok and why entrepreneurs should start considering this platform as an innovative business strategy. This conversation resonates a lot with me, not only because it made the headlines lately, which makes it all the more intriguing, but also because as entrepreneurs, we are always looking for ways to authentically build a connection with the people we serve. And TikTok is apparently moving forward to serve that very purpose. While TikTok swiftly invades the social media space, others remain skeptical about it. Today, Kate talks about why entrepreneurs hesitate to utilize TikTok for their marketing and how to turn those hesitations into motivations instead. Kate also shares important points to remember when creating your content, delivering value, knowing the avatar you’re speaking to, building trust, and so much more! TikTok can be a great platform to get rid of all those boring, mechanical marketing that people don’t buy anymore. If you think that you’re not the quirky, video-creating, dancy-type entrepreneur, click the link below and hear Kate’s tips and strategies on how to get started with your first-ever TikTok story:

https://jayrooke.com/106-Kate-Pintor/ 

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Episode Highlights:

00:52 What’s The Big Deal With Tik Tok 

05:01 Tik Tok and Your Business

09:40 Deliver Your Value With Fun!

12:23  Why TikTok Is A Great Platform For You!

17:04 Get Goofy!- How to Get Over The Fear of Exposing Your Vulnerability  

22:53 How to Own Your Quirkiness 

26:25 Hit Record!- How To Get Started With TikTok

32:04 Show Up!