039: Sojourn with Craig Haserot
Know Pain, Know Gain
English - November 19, 2018 11:00 - 53 minutes - 42.7 MB - ★★★★★ - 43 ratingsEntrepreneurship Business Marketing business california spiritual coaching entrepreneur entrepreneurship jayrooke journey marketing mindset Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“Making wine and selling wine successfully, and then employing people that may continue to work for you… it’s tricky”
Craig Haserot, founder of Sojourn Cellars, started out launching his winery as a side project that gradually developed into a full-blown business. Sojourn Cellars is a highly acclaimed winery in Sonoma which makes world-class wines.
In this episode, Craig talks about how it all started, his philosophies about wine, the process of making good wines, and how vintners are now making better wines than 5 years ago. From Chardonnay to Pinot Noir, let Craig’s journey help you navigate your own path in pursuing your passion.
Visit https://jayrooke.com/039-Craig-Haserot/ for resources and show notes.
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Episode Highlights:
01:50 The Pinot Noir difference
03:14 Sojourn roots
08:30 Hobby to business
20:27 How it all started with Craig
40:55 The business model that worked