Know, Grow and Scale with Laura Johns
37 episodes - English - Latest episode: 10 days ago - ★★★★★ - 9 ratingsThe Business Growers presents Know, Grow and Scale with our founder and CEO, Laura Johns. This video cast gives insight from CEOs and marketing guidance for CEOs. In each episode, you’ll hear how successful business owners have taken their organizations through phases of knowing, growing and scaling their business, or find out which phase they are in as they plan to move forward. You’ll also hear from marketing experts who have made a career of guiding businesses in all phases, leading them to major business wins.
To learn more, visit www.thebusinessgrowers.com.
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Episodes
Should You Hire a Fractional CMO for Your MSP?
April 16, 2024 17:06 - 7 minutes - 6.02 MBEver heard of a fractional CMO? This episode of Know Grow, Scale dives into the world of fractional CMOs and explores if this marketing leadership role is the right fit for your MSP (Managed Service Provider). Laura Johns breaks down the key benefits like expertise, cost-effectiveness, and strategic direction. She also clarifies common misconceptions about fractional CMOs and emphasizes the importance of having an existing marketing execution team in place. Learn how a fractional CMO can ele...
The Importance of Customer Relationship Management
April 16, 2024 13:47 - 5 minutes - 4.71 MBThis episode of the Know Grow Scale Podcast tackles a crucial tool for Managed Service Providers (MSPs) and IT companies: Customer Relationship Management (CRM) systems. Laura Johns, founder and CEO of The Business Growers, explains how CRMs can revolutionize your business. From boosting customer engagement and sales to improving service and decision-making, Laura highlights the key benefits. Whether new to CRMs or stuck in spreadsheets, Laura offers guidance on getting started, including fr...
Improve Operational Efficiencies Overnight for Your MSP or IT Company
March 26, 2024 13:23 - 22 minutes - 20.7 MBIn this episode of the Know, Grow and Scale podcast we sit down with Ben Sims, COO of Fuse.Cloud, an IT company and managed services provider based in Jackson, MS. With over 15 years of experience in the field, Ben shares valuable insights for our audience into enhancing operational efficiencies overnight for MSPs and IT companies. Ben dives into the importance of standardization, automation, and scaling for IT businesses and highlights the pivotal role of operations in driving profitabili...
From Working in MSPs to Marketing MSPs with Kathryn DiGennaro
March 04, 2024 14:48 - 20 minutes - 16 MBIn this episode, we welcome Kathryn DiGennaro, a valuable Client Success team member, to the mic. With a unique perspective shaped by her journey from working within a MSP to marketing for MSPs around the country, Kathryn offers a captivating inside look into the industry. Kathryn's firsthand experience on both ends of the spectrum provides a wealth of knowledge, offering valuable takeaways for professionals navigating the complex landscape of managed services.
Scale Your Revenue: Insider Strategies from a 20 Year MSP Sales Veteran
February 27, 2024 19:51 - 20 minutes - 15.8 MBIn today's episode, we're joined by Michael Fowler, Chief Revenue Officer at Fuse.Cloud, and a seasoned industry veteran with over 17 years of experience in managed services. Michael shares invaluable insights into building and leading successful sales teams within the IT and managed services sector. From overcoming challenges in educating clients about new technologies to navigating the competitive landscape, Michael provides practical advice for driving revenue growth. Join us as we un...
How to Create Powerful Social Media Content for MSP and IT Companies
February 14, 2024 22:18 - 22 minutes - 17.4 MBIn this episode, Laura Johns, founder and CEO, chats with team member Sarah Ashley, Content Manager for the company. Together, they dissect the challenges MSPs face in attracting the right clients through social media, hashing out the most common content struggles for MSP owners, including engaging with and growing followers. They'll discuss the best ways to shift from canned, generic content to crafting material that genuinely resonates with your ideal clients. Also, on the podcast, S...
Mississippi Entrepreneurs: DQ Dunson of Road Rescuers
January 19, 2024 17:14 - 7 minutes - 9.07 MBJoin DQ Dunson, founder of Road Rescuers, on a journey from necessity-driven beginnings to building a tech-powered solution for the towing industry. This episode is packed with insights on navigating entrepreneurial highs and lows, finding your passion, and leveraging the power of Mississippi's tight-knit network. DQ shares his story of transforming a dream into reality. Find out more about Road Rescuers at roadrescuers.com.
Mississippi Entrepreneurs: Ryan Hopson of Tempo
January 19, 2024 17:12 - 8 minutes - 9.42 MBRyan Hopson, co-founder of Tempo, shares his entrepreneurial journey from quitting his job to launching a platform that makes learning addictive in 60-second videos. He emphasizes financial preparation, taking the leap, and valuing customer feedback. Tempo caters to all ages, from PhD students to kindergarten teachers, offering monetization for creators on topics like foreign languages, finance, and health.
Mississippi Entrepreneurs: Derek Norsworthy of Journez
January 19, 2024 17:09 - 11 minutes - 13.8 MBDerek Norsworthy, creator of the innovative travel app “Journez” sat down with Laura Johns at the Accelerate Conference with Innovate MS. This cultural travel app connects travelers with local gems while supporting underserved businesses. His entrepreneurial journey and commitment to creating value over monetary gains reflect his passion for empowering fellow entrepreneurs. Journez is set to launch its beta in Ocean Springs, Mississippi, with plans for statewide expansion in 2024.
Mississippi Entrepreneurs: Angie Yonce of G.I. Jean
January 19, 2024 17:05 - 8 minutes - 9.67 MBAngie Yonce, a former military serviceperson turned inventor, shares her inspiring journey from candle maker to founder of G.I. Jean. Through the interview, we hear about Angie's challenges and triumphs, her incredible support network in Mississippi, and her advice for aspiring entrepreneurs. This episode dives into female empowerment and the power of community. You can learn more about Angie’s company at gijean.com.
Mississippi Entrepreneurs: Angie Yontz of G.I. Jean
January 19, 2024 17:05 - 8 minutes - 9.67 MBAngie Yontz, a former military serviceperson turned inventor, shares her inspiring journey from candle maker to founder of G.I. Jean. Through the interview, we hear about Angie's challenges and triumphs, her incredible support network in Mississippi, and her advice for aspiring entrepreneurs. This episode dives into female empowerment and the power of community. You can learn more about Angie’s company at gijean.com.
Mississippi Entrepreneurs: Justin O’Keefe of MAP
January 19, 2024 16:57 - 11 minutes - 13.8 MBIn this episode, we meet Justin O'Keefe, founder of MAP, a platform aiding families after a loved one's passing. Driven by a personal tragedy, Justin transformed his grief into a service that simplifies legal matters, finances, and other logistical burdens for grieving families. Through his story, we learn about building resilience and the importance of surrounding yourself with the right people when launching a business.
Mississippi Entrepreneurs: Kiana Pauline of Total Body Submersion
January 19, 2024 16:54 - 10 minutes - 11.8 MBIn this podcast episode, Kiana Pauline, founder of Total Body Submersion, shares her inspiring journey from a single mom working a 9-to-5 to a thriving entrepreneur. We hear how her passion for swimming ignited a successful business, the challenges and her tips for conquering self-doubt and taking the leap into entrepreneurship. Kiana's story is a testament to the power of perseverance, faith, and community, and it's sure to inspire anyone who has ever dreamed of starting their own business....
MSP Digital Marketing Secrets: How to Rank Higher and Gain More Leads
January 18, 2024 04:23 - 10 minutes - 8.21 MBIn this podcast, Laura Johns, the founder and CEO of The Business Growers, discusses the three pillars of an effective MSP digital marketing strategy. She shares proven strategies and valuable insights on optimizing websites, online listings, and backlinks to help MSPs rank higher on Google search results and attract qualified leads. If you're a managed services provider or an IT company, this is a must-listen to grow and scale your business. Download our SEO Keyword Goldmine for MSPs:...
Leveraging LinkedIn to Expand Your MSP Network & Generate Opportunities
January 09, 2024 22:17 - 8 minutes - 6.58 MBStruggling to get noticed on LinkedIn as a Managed Services Provider (MSP)? In our latest episode of the Know Grow Scale podcast, Laura Johns, Founder and CEO of The Business Growers, dives deep into the latest and greatest strategies for optimizing your LinkedIn presence and attracting more leads. Get ready to learn: ✅ Profile makeover magic ✅ Network expansion ✅ Company page power Plus, avoid these common mistakes: ❌ Keyword stuffing ❌ Fake endorsements Ready to dominate Link...
Google Business Profile Checklist for MSPs: 3 Must-Dos for Managed Services Providers and IT Companies.
December 11, 2023 20:25 - 6 minutes - 5.4 MBWith 2023 winding down, now is the critical time for managed services providers to get your Google Business Profile in order before we head into 2024. An accurate and complete Google Business Profile is essential for remaining visible and relevant in today's online world. The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strategy, execution and dedication of an in-house marketing team. Listen in as Laura Johns, founder and CEO, of...
Leveraging Local Events to Grow Your MSP in 2023
December 11, 2023 20:23 - 6 minutes - 4.88 MBSmart community engagement and local events remain a high ROI opportunity for MSPs to expand visibility, demonstrate expertise, and get word-of-mouth referrals. By focusing on select and strategic events aligned to your services and ideal buyer profile, new business growth can really take off with local events, but you have to be strategic and have clear KPIs set in advance. The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strate...
3 Quick SEO Wins to Boost Your MSP Website Ranking This Year
December 11, 2023 20:17 - 4 minutes - 3.79 MBFollowing search best practices with site speed, targeted landing pages, and useful managed services content sets up IT providers for improved local pack rankings. Consistency and relevance is key for driving traffic from prospective SMB clients finding your business online in 2024. The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strategy, execution and dedication of an in-house marketing team. Listen in as Laura Johns, founder ...
Your In-House Marketing Team’s Guide to AI
October 12, 2023 20:07 - 8 minutes - 7.19 MBIn the fast-evolving marketing world, integrating artificial intelligence (AI) is no longer a trend but a necessity. AI is revolutionizing the industry by reshaping data acquisition, content creation, campaign implementation, client communication, and reporting. Its strategic importance is evident, with projections suggesting that AI-driven marketing will play a pivotal role in the global economy by 2030. Listen as CEO Laura Johns explains how AI doesn't replace creativity; it amplifies ...
Marketing the Taylor Swift Way: Lessons From Taylor Swift’s Playbook
October 12, 2023 20:05 - 11 minutes - 8.87 MBTaylor Swift's recent Eras Tour in the United States alone contributed a staggering $5 billion in consumer spending, leaving a monumental mark on the music and entertainment industry. In this short podcast, we explore how her influence and fanfare can be something marketers can learn from. How do we capture our clients like Taylor, convince customers to invest (no matter what the price), and keep them engaged long-term? Listen to these five strategies from Laura Johns, CEO of The Business Gr...
Six Things I Wish I Knew Before Starting an Agency
October 12, 2023 20:01 - 10 minutes - 8.4 MBIn this podcast, Laura Johns, the CEO of The Business Growers shares the six invaluable lessons she wishes she would have known before embarking on the journey to agency ownership. If you're an entrepreneur - specifically looking at starting a marketing agency - look here for practical insights, avoid common pitfalls, and how to set yourself up for success.
Growing a Business: Flexible Jobs for Women with Delphine Carter
September 01, 2023 19:04 - 18 minutes - 21.1 MBIn today's episode, we're diving deep into entrepreneurship and discussing a topic that's close to our hearts - flexible jobs for moms. Joining us for this conversation is the remarkable Delphine Carter, a seasoned entrepreneur and advocate for women's empowerment in the workforce. Delphine has not only built successful businesses of her own but has also dedicated her career to creating opportunities for women to thrive professionally. In this episode, Laura and Delphine will explore the...
Predictable Hiring Success With Stephen D. Johnston
June 09, 2023 18:52 - 23 minutes - 27.4 MBThis week on the Know, Grow and Scale Podcast, we have a special guest, Stephen Johnston, the CEO of GoodJob, a pre-hire assessment platform that helps companies hire and retain the right employees. Stephen discusses his company's innovative approach to hiring, centered around behavior-based techniques, and sheds light on the transformative impact they are making in the recruitment process. About GoodJob: www.goodjob.io
Building Fiber at Meta to Building Sustainable Rural Communities with Randy Brogle
April 21, 2023 17:42 - 29 minutes - 34.2 MBDescription: In this episode, we’re talking to Randy Brogle, Chief Executive Officer at LS Networks, about his journey to LS Networks. He’s currently leading the organization as they fulfill their mission to bridge the digital divide across the Pacific Northwest. Randy’s journey to LS Networks is a unique path, and as he embarks on his chapter in quest for greater accessibility. LS Networks website: https://www.lsnetworks.net Randy's LinkedIn: https://www.linkedin.com/in/randybrogle
Highs and Lows of Early-stage Startup Marketing with Landon Howell
March 08, 2023 16:16 - 25 minutes - 29.2 MBLandon Howell is Head of Marketing at Rocketplace, a cryptocurrency asset management platform. Prior to Rocketplace, he’s held growth, marketing and ops roles at Plastiq, Fancred and Wyndy, and he’s seen his share of success and failure, as anyone in the startup world knows is reality. Landon is a leader in the tech marketing space, and is a wealth of knowledge for those wanting to learn from the best about how to navigate growth as an early-stage startup. Fun fact: Landon and Laura are co...
How to Gain and Keep Clients with Frank Cowell
February 08, 2023 15:53 - 45 minutes - 52.6 MBFrank Cowell is a speaker, best-selling author and entrepreneur in San Diego. He is not only an expert in building a successful agency, but he now helps agency owners grow faster and smarter. Whether you are an agency owner or a business leader, this podcast is full of great insight on the most important things to put in place to grow your business, from the three most critical hires in your first few years, to the biggest pitfalls organizations make while in growth mode. Bring your notepa...
LunarLab Co-Founders Spark Innovative Ideas as Women in Tech
December 23, 2022 20:34 - 25 minutes - 21.1 MBIn this episode, I talk to Kelli Lucas and Elizabeth Anderson, co-founders of LunarLab, a UX design and product strategy company based in Birmingham, Alabama. We discuss both of their backgrounds and what led them to launch a technology company. As always, I love connecting with women in tech, so thank you to these awesome ladies for taking time out of their day to come on the podcast! Looking forward to seeing what work they do in Birmingham and around the country!
INCOMPAS Rebrand Launches a New Season of Opportunities with Chip Pickering
October 17, 2022 16:47 - 30 minutes - 23.6 MBThe Business Growers CEO, Laura Johns, sat down with Chip Pickering, well-known Mississippian and CEO of INCOMPAS. With The 2022 INCOMPAS Show just around the corner, Chip walks through a transitional time for INCOMPAS with a name change and complete rebrand and discusses how it helped launch the organization into a new season with more opportunities. If you're in the communications industry, this is a must listen.
Supporting the CEO: Leaning into Fast Growth at AK Ops with Sara Klaus
July 12, 2022 18:45 - 20 minutes - 17.4 MBWe always talk about the challenges of starting and growing a business on this podcast, but this episode is a great opportunity to hear the perspective of those that support entrepreneurs along their journey. Sara Klaus is the Chief Success Officer at AK Operations, and she is the behind-the-scenes woman helping grow the AK team and supporting lead generation and sales enablement for teams across the county. Listen in as Sara describes her path leading up to AK Ops and talks about how she ha...
Growing (and Keeping) Sales Teams at Different Stages of Business
July 06, 2022 19:14 - 22 minutes - 17.6 MB VideoStrider G. Denison is VP of Commercial Sales and Marketing at LS Networks. He has managed sales teams across the country, and is an expert at leading teams at various stages of growth. Learn from Strider as he walks through some of his best tips, tricks, and ways to keep his team motivated in the hard seasons. For more information on LS Networks, visit www.lsnetworks.net.
Calling vs. Career with Gary Watts, CEO at Fuse.Cloud
June 22, 2022 19:23 - 34 minutes - 27.8 MBOn this episode of The Know, Grow, Scale podcast, we are interviewing Gary Watts, the founder, and CEO of Fuse.Cloud, a business technology services company based in Jackson, Mississippi. Gary talks about how he grew Fuse.Cloud, from the ground up, experienced a pivot and changed their name, and how he learned the difference between a calling and a job (and how they don’t always have to be the same).
Digital Marketing Best Practices with Kristen Schneider
May 24, 2022 18:01 - 31 minutes - 25.7 MBIf you’re stuck in a place where you want to grow your business with digital marketing but don’t know where to start, this podcast is for you! Laura is sitting down St. Louis-based digital marketing pro, Kristen Schneider, to discuss her journey from corporate life to entrepreneurship. Not only does she share tips on how to get started in the digital space, but Kristen also shares her personal story of creating a business that fits her lifestyle and not getting sidetracked by everyone around ...
Culture and Communication: Best Practices for Business Leaders
February 25, 2022 19:23 - 34 minutes - 28.6 MBDr. Karen Lindsey, “Dr. K,” is Assistant Professor of Strategic Communication at Elon University. She’s an expert in all things communication and also serves as a consultant for university presidents and business leaders, specializing in personal brand, corporate communication, crisis communication, media relations - all things we should be thinking about on a regular basis as leaders in our organizations. Listen in as we gain insight from her on communication “blind spots” and advice on bes...
Fast and Intentional Growth with AK Operations
February 15, 2022 14:32 - 29 minutes - 24.4 MBIn this podcast, Laura interviews Amy Kohl, Founder and CEO of AK Operations. Amy's business started out of necessity and grew it with grit and determination. In just three short years, her business has exploded, and her team of ten women serve over 40 clients across the country. In this episode, Amy talks about her leadership style, what it's like to employ a team of empowered women and the challenges (and victories) she has faced since AK Operations began.
Pivot to Greatness: Botdoc’s Success Story with Karl Falk
December 22, 2021 01:15 - 31 minutes - 26 MBKarl Falk, founder and CEO of Botdoc, is our featured guest on this episode, and he’s bringing tons of wisdom about how to pivot, hire the right people and play as a team. Karl, graduate of the United States Air Force Academy, is based in Denver, Colorado, where he and his global team develops technology to help organizations create a better experience for their customers. Karl gets candid about wins and failures and everything in between, so if you’re in the thick of growing your business, ...
Acuity Group Grows a Better HR Experience
October 15, 2021 16:40 - 23 minutes - 19.8 MBEugene Starks, Principal at Acuity Group knew he wanted to follow in the entrepreneurial footsteps of those in his family he watched as he was growing up. But to grow a successful benefits and HR consulting company, it takes the ability to see opportunities in disguise and walk through doors, knowing risks are inevitable. In this episode, Eugene talks about how he has grown Acuity Group through the right partnerships at the right time and built a successful business that serves organizations...
SmartSynch's $100 million Success Story with Stephen D. Johnston
July 20, 2021 15:29 - 39 minutes - 54.3 MBIn this episode we sit down with Stephen D. Johnston and discuss how he used the know, grow, scale method to grow SmartSynch leading to a $100 million sale. He now serves as the CEO of GoodJob, a personality-based recruiting tool for employers. Find GoodJob: Website: www.goodjob.io Instagram: https://www.instagram.com/thegoodjobteam/ Facebook: https://www.facebook.com/thegoodjobteam/ App Store: https://apps.apple.com/us/app/goodjob-swipe-match-hired/id1518361677