Using data and analytics at a really large scale to develop strategies and effectively reach audiences across different geographies is something Charlie has been doing for over a decade with Major League Soccer (MLS). He discusses this along with stories from his experience and talks about where football is headed in the United States. Charlie also talks about his experience as an adjunct professor at New York University.


Here are links to his public profiles:


https://www.linkedin.com/in/charlieshin/


https://twitter.com/CRMinSports


Recorded April 2019.

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