Press Checks: What they are and why designers do them!
The Kirk + Kurtts Design Podcast
English - August 31, 2023 12:00 - 31 minutes - 21.7 MB - ★★★★★ - 6 ratingsDesign Arts packaging design design branding branding design cpg cpg packaging design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the Kirk and Kurtts Design Podcast, Kirk and Andy discuss the process of press checking in printing. They share their experiences visiting a large scale print facility, the impressive machinery and efficiency they witnessed, and the importance of press checks in ensuring the accuracy and quality of printed materials.
They also touch on the differences between offset printing and digital printing, and the challenges and details involved in the press checking process.
Tune in to learn more about the behind-the-scenes of printing and the role of press checks in the design industry.
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
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