#131 Matt Kelly – The Path to a Multimillion Dollar Brand

Matt Kelly is a designer and entrepreneur, founder of Space Goods and host of the Midnight Pod. 

He was the founder of a group of 6-7 figure online DTC websites and brands. The brands focused on drop-shipping, which allowed him to start with £50 while working in a burger bar at university. His last ever formal ‘job’. He scaled this up to a few million in revenue while travelling the world full time between 2017 and 2019.

After that, he founded Midnight City, the jewellery brand. He saw an opportunity in the UK market and built the brand from scratch to over £5m in combined revenue in 2.5 years. He exited the business in 2021.

In 2021, he founded Neon Beach, a LED neon brand. Matt created the brand to solve his own consumer problem. In only one year, grew to over £7m in revenue from a laptop with a remote team of 40+ designers overseas. He ran into crippling supply chain problems in early 2021.

Now, he's back building Space Goods, the next generation wellness brand.

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(00:00) Introduction
(04:20) Creative Entrepreneurship: Building a Business from the Ground Up
(08:11) Launching a Successful Ecommerce Product: A Step-by-Step Guide
(11:03) Overcoming Social Pressure: The Art of Not Caring What Others Think
(12:58) Resilience in Business: How to Recover from Loss and Failure
(17:28) Brand Building from Scratch: Creating a New Identity
(20:18) The Evolution of Ecommerce: Dropshipping in the Early Days
(26:39) The Advantages of Owning an Agency Business
(28:00) Building Strong Relationships: The Key to Success in Business
(33:00) Starting from Zero: Navigating the Early Stages of Entrepreneurship
(36:33) Passion vs. Profit: Does Your Business Need a Heart?
(40:30) Innovative Entrepreneurship: Finding Winning Ideas to Build Upon
(43:15) Rapid Learning for Entrepreneurs: Researching and Mastering New Skills
(45:25) Supplement Creation: The Process of Building a Health Product
(47:53) Understanding Investors: Angel vs. Venture Capital
(55:11) Selling Your Business: The Pros and Cons of Selling an Agency or a Brand
(58:11) Personal Transformation: From Overweight to Marathon Runner
(01:03:50) Health and Business: The Benefits of Physical Goals for Entrepreneurs

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