Stop Marketing, Start Engaging! with Scott Stratten- unMarketing Genius.

KeystoClarity! Radio

English - September 08, 2010 19:00 - 1 hour - 7.46 MB
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I don't call Scott a genius lightly! But with the concept he came up with 'unMarketing' is GENIUS!

Scott Stratten, author of UN-Marketing ~ Stop Marketing, Start Engaging, hit the proverbial nail on the head!

He says: 'Marketing is not a task, or a job...
Marketing happens every time you engage (or not) with your
past, present, and potential customers. UnMarketing also takes
it one step further—it is any time anyone talks about your
company (you). Word of mouth is not a project or a viral marketing ploy. The mouths are already moving. You need to decide if you
want to be a part of the conversation.
Which is why I call it UnMarketing—the ability to engage
with your market.'
Come and join Scott and I for a juicy conversation about really effective marketing, building relationships with potential clients, and how to use Social Media to do it effectively.
Call in on 347-945 6967 or listen via the web. We welcome any burning questions on the show!