Behind the Fluff
109 episodes - English - Latest episode: about 5 hours ago -How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! [email protected]
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Episodes
Understanding and combatting false research – how AI features in the fight against papermills
November 29, 2023 16:23 - 5 minutes - 2.71 MBPaper mills create opportunities for falsified and plagiarised research on an industrial scale. Over the past two decades, more than 400,000 research articles have been published with strong textual similarities to known studies produced by paper mills. Join us to learn how paper mills are utilizing language models and what is being done to combat this. Explore the full transcript and links: https://www.internationalbunch.com/post/understanding-and-combatting-false-research-how-are-langua...
Measuring the ROI of events: an ultimate guide
November 09, 2023 11:05 - 6 minutes - 6.3 MBWhether you are a marketer, researcher, or librarian, understanding the ROI of events can help determine the effectiveness of your marketing campaigns and justify event spend. Explore the full transcript and links: Measuring the ROI of events: an ultimate guide (internationalbunch.com)
Marketing an academic journal – quick top tips for new or small presses
October 30, 2023 10:33 - 4 minutes - 4.33 MBRead on to discover a whirlwind tour of our top tips for building authentic connections and marketing an academic journal in a way that is sustainable. Explore the full transcript and links: Marketing an academic journal – quick top tips for new or small presses (internationalbunch.com)
Busting open access publishing myths for Open Access Week 2023: discover the truth about OA
October 23, 2023 15:59 - 5 minutes - 5.5 MBWider access to trusted, quality research is essential for a more open, inclusive future. Open access publishing, part of the wider open research and open scholarship movements, ensures research can be discovered, read, and acted upon globally. Explore the full transcript and links: Busting open access publishing myths for Open Access Week 2023: discover the truth about OA (internationalbunch.com)
Peer Review Week 2023: Is scholarly publishing prepared for open peer review?
September 25, 2023 11:35 - 12 minutes - 6.28 MBIs the scholarly publishing ecosystem equipped for open peer review? How are publishers embracing open peer review? Discover the basics of open peer review, its evolution and our key insights in this blog for Peer Review Week 2023. Explore the full transcript and links: Peer Review Week 2023: Is scholarly publishing prepared for open peer review? (internationalbunch.com)
ALPSP 2023 - discover our highlights
September 19, 2023 14:08 - 17 minutes - 8.68 MBIt’s that time of the year again – the ALPSP conference has just finished. What did we learn from the conference? Explore the full transcript and links: ALPSP 2023 - discover our highlights (internationalbunch.com)
The role of sensitivity readers in academic publishing
September 07, 2023 14:42 - 4 minutes - 4.22 MBHow does sensitivity reading impact inclusivity and diversity in research? Explore top tips in this post from Director of Content and Research, Megan Taylor. Explore the full transcript and links: The role of sensitivity readers in academic publishing (internationalbunch.com)
Join us for a fun Manchester walking tour at ALPSP 2023
September 06, 2023 11:55 - 47 seconds - 794 KBWe are excited to be attending ALPSP 2023 and looking forward to seeing lots of our clients, partners and industry colleagues. Explore the full transcript: Join us for a fun Manchester walking tour at ALPSP 2023 (internationalbunch.com)
AI generated content: what does it mean for marketers?
July 26, 2023 07:45 - 7 minutes - 6.93 MBArtificial intelligence (AI) has accelerated at light speed in recent years. It has won at a state fair, is being trialled in courts of law and has even assisted with writing academic papers - though not all academics approve. If you look at social media now, AI is everywhere. People are discussing AI's impact on creating marketing content. So, how are AI content creation tools affecting marketing and scholarly communications? Let's find out. Explore the full transcript and links: AI gene...
#PrideMonth2023: LGBTQ+ DEIA - the current scholarly communications landscape
June 01, 2023 15:39 - 6 minutes - 5.91 MBA diverse and inclusive workforce is vital to creating a thriving scholarly communications community. Is the scholarly communications community where it should be regarding Diversity, Equity, Inclusion and Accessibility (DEIA)? Explore the full transcript and links: #PrideMonth2023: LGBTQ+ DEIA - the current scholarly communications landscape (internationalbunch.com)
From fleek to lit: a look at the lexicon of the next generation
May 31, 2023 11:38 - 8 minutes - 4.12 MBJude, who is part of Gen Z, shares his insights into the language differences between Gen Zs and Millennials. Explore the full transcript and links: From fleek to lit: a look at the lexicon of the next generation (internationalbunch.com)
London Book Fair 2023: scholarly publishing highlights
April 26, 2023 15:27 - 7 minutes - 6.57 MBWe were thrilled to attend the research and scholarly publishing forum at London Book Fair this year, which provided rich exploration into several hot topics in academic publishing. Explore the full transcript and links: London Book Fair 2023: scholarly publishing highlights (internationalbunch.com)
Disability rights are human rights: improving digital accessibility in law
December 20, 2022 09:03 - 4 minutes - 4.31 MBRegardless of what you do, you should always be thinking about accessibility and inclusive practices. This post gives you insight into the legal landscape and which leading legal experts are inspiring change. The digital realm has transformed the world in immeasurable ways since the dawn of the world wide web. Digital platforms and their content play a significant part in daily lives. To not have access is akin to a lack of food and water. It starves the very essence of one’s being and resu...
Mastodon versus Twitter - is this the research community’s new digital town square?
November 15, 2022 15:49 - 10 minutes - 9.51 MBOur clients have been asking us about Mastodon, so we thought we would share some research. Join Lou and help decide whether you need to include Mastodon in your social strategy to connect with researchers. All research sources, transcription and additional reading are available on our blog post: https://www.internationalbunch.com/post/mastodon-versus-twitter-is-this-the-research-community-s-new-digital-town-square
In conversation with Nicola Ramsey - Episode 14 - Inspiring the Next CMO
November 10, 2022 09:00 - 1 hour - 99 MBJoin Lou in conversation with the excellent Nicola Ramsey, senior publishing executive in the industry. Nicola talks with us about: her favourite word ‘serendipity’ her childhood dream of becoming an author and where her career path took her ensuring authors’ work receives the impact it deserves challenges of balancing work life with home life the best advice she has been given her favourite reads and podcasts Links from the session (Amazon affiliate links may be used) Transcription...
Why you need to start paying attention to colour blindness
November 09, 2022 09:00 - 4 minutes - 5.05 MBMarketers have always been challenged to find new and innovative ways to reach consumers. Whether it is through your social media strategy, marketing campaigns, or content marketing, the way in which you connect with your customers will continue to evolve as trends and user needs change. But sometimes, all it takes is something small to create meaningful connections with your audience. When designing new marketing campaigns, content accessibility for those with colour blindness is often ove...
Are you affected? Latest Google updates and social media subscriptions
November 08, 2022 09:08 - 4 minutes - 4.89 MBSo much has been happening in the realm of marketing over the last few months. Our industry is constantly evolving and adjusting - it is often hard to keep up. Even here in the UK, we've certainly had some changes - a new king, two new prime ministers, and a crashing economy - it is amazing how much can change in such a short time, and how that can impact our marketing strategy. Let us explore some of the major highlights from Google's latest algorithm updates and how social media giants ar...
Create authentic connections with your target audience using storytelling
October 26, 2022 09:38 - 11 minutes - 10.5 MBFirst things first, as marketers we need to constantly adjust and change our marketing strategy specific to our audience. Join Lou in South Wales, with the office dogs mooching around the office, talking about the importance of storytelling in your tone of voice, and using approaches like Simon Sinek's Golden Circle and talking through industry examples from the Royal Society of Chemistry, Frontiers and Clarivate. Explore the full transcript and links - https://www.internationalbunch.com/po...
How can researchers and publishers ensure all contributors are credited for their work?
October 13, 2022 08:12 - 6 minutes - 6.81 MBResearch is increasingly a complex and collaborative process involving a team of people with specialized skills, such as statistical analysis, data modelling, and project management. But how can we ensure that all contributions are recognized and visible when the traditional model for a scholarly output is often not fit for purpose? There is growing interest among researchers, funding agencies, academic institutions, editors, and publishers in increasing both the transparency and accessibil...
How can marketers support the LGBTQ+ community beyond #PrideMonth?
June 30, 2022 08:15 - 9 minutes - 10.1 MBPride Month may be drawing to a close, but that doesn’t mean the end of uplifting LGBTQ+ voices across the globe. The month we dedicate to it is an important time for celebrating acceptance, equality, and inclusion. It’s about raising awareness of issues surrounding people’s freedom of sexual orientation and gender identity. But what we do outside of this month is equally as important. We explore the issues surrounding rainbow washing and look at examples of successful #PrideMonth campaigns...
In conversation with Sab Samuel - AKA Storytelling Drag Queen Aida H Dee
June 27, 2022 08:00 - 56 minutes - 51.4 MBJoin Lou in conversation with Sab Samuel, AKA storytelling drag queen Aida H Dee. Sab founded Drag Queen Story Hour UK to inspire children to be whoever they want to be, in a safe space - the library. Sab tours with other drag queens, providing fun and interactive kids shows in libraries across the UK reading stories to children while teaching inclusivity. Sab talks with us for #PrideMonth about: the importance of having diverse role models examples of drag throughout history and culture ...
How well do you understand researchers in China
June 17, 2022 11:59 - 12 minutes - 12 MBJoin Lou, with her husky tones, outside in South Wales with tractors going past as she talks through insights we have learnt along the way about China. We are no experts, but we hope this will at least be useful. Explore the full transcript and links: https://www.internationalbunch.com/post/how-well-do-you-understand-researchers-in-china
How can your localized marketing strategy help you connect with customers?
April 05, 2022 08:24 - 6 minutes - 7.32 MBA localized marketing strategy can help you boost the growth and reach of your organization, products and services. We explore the foundation of localization and discuss how incorporating it into your marketing endeavours can bring real benefits to your organization. We also discuss some common pitfalls to avoid. What is localization – and how is it different from translation? Explore the full transcript and links: How can your localized marketing strategy help you connect with customers? ...
The changing landscape of research data - FAIR Data, tips for data management and open/FAIR data
March 29, 2022 08:28 - 5 minutes - 6.2 MBStrong data management and monitoring is essential when it comes to reusing scholarly digital assets. Without a rigorous and stable framework in place, the opportunity for driving discovery and innovation becomes limited. That is why the FAIR Data Principles were published in 2016 – to provide a solution for enhancing the reusability of data, with a particular emphasis on machines having the ability to automatically locate, use and enable the reuse of data when it is needed in the future. ...
In conversation with Andrew Smith from The Charlesworth Group about marketing in China
March 22, 2022 10:02 - 51 minutes - 47.3 MBHow successful has your marketing strategy been in China? Discover tips and hints on what you can do to break into the market, improve your processes and expand your reach with Andrew Smith, Global Product and Marketing Director at The Charlesworth Group. Join us in the next entry to our #OpenMarketing episode from our Behind the Fluff podcast as we discuss: The importance of developing a localized and bespoke strategy for China The push to increase the size of the domestic Chinese STM pu...
In conversation with Suzanne BeDell - Episode 13 - Inspiring the Next CMO
February 16, 2022 13:32 - 1 hour - 55.5 MBJoin Lou in conversation with Suzanne BeDell, industry senior executive and independent publishing consultant. Suzanne talks with us about: her favourite (two!) words ‘summer afternoon’ life since retiring and focusing on internal growth her career path in book publishing and how she got to where she is today the challenges of moving from a product role to a general management role the importance of spending time with your customer or client the best advice she has been given her favo...
In conversation with Paula Neary - Episode 12 - Inspiring the Next CMO
February 09, 2022 08:00 - 1 hour - 66 MBJoin Lou in a conversation with Paula Neary, an industry CEO in publishing automation with a background in providing strategic solutions for the publishing industry. Paula talks with us about: her favourite word 'myriad' and how it inspires positivity for her how she has discovered podcasts and the breadth of knowledge they can cover the small joys in life – running and cake! Inspirational leaders who focus on helping junior staff find their voice how her early career in psychology shap...
In conversation with Pat Malone - Episode 11 - Inspiring the Next CMO series
February 03, 2022 08:00 - 43 minutes - 39.5 MBJoin Lou in a conversation with Pat Malone, a senior marketing lead in strategic marketing, including market planning, brand strategy, digital marketing, and demand generation. Pat Malone talks about: her favourite word 'imagination' and of it in challenging circumstances the benefits of reducing ‘busyness’ and appreciating a slower pace her favourite creative inspirations – including Dr. Seuss and Shrek! how living during a pandemic has brought home the significance of resilience in man...
In conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMO
January 27, 2022 09:36 - 58 minutes - 53.8 MBJoin Lou in a conversation with Rachel Fadlon, an excellent marketing industry director. Rachel talks with us about: her favourite word 'shenanigans' taking a rare advantage of family time that the pandemic created her career working through different cultures and countries the importance of transferable marketing skills across sectors inspirational leaders in marketing being brave and trying something new the best advice she has ever been given marketing hints and tips Links from t...
In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO
January 19, 2022 10:09 - 1 hour - 60.6 MBJoin Lou in a conversation with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation, marketing technology, product brand, and digital marketing. Santa talks with us about: her favourite word 'serendipity' her love of family and how her parents have inspired her her career with the likes of Thomson and British Standards Institution the importance of two way clear communication progressing and nurturing talent in t...
In conversation with Juliet Harrison - Episode 8 - Inspiring the Next CMO series
January 04, 2022 08:40 - 1 hour - 51.4 MBJoin Lou in a conversation with Juliet Harrison, a senior industry publishing professional. Juliet talks with us about: her favourite word 'schadenfreude' her love of theatre being resilient and juggling work-life with family her career path in academic publishing and how she got to where she is today tips about continuing to develop and adapt to changing environments the best advice she has been given a little bit of Yorkshire thrown in for good measure her favourite reads and podc...
The (re)birth of the virtual meeting
December 17, 2021 11:13 - 12 minutes - 13.8 MBNearly two years have passed since the WHO declared COVID-19 a global pandemic. As marketers, we’re still getting our heads around the new 'norm' and how best to communicate with our audiences. We've been so impressed by how marketing teams have remained resilient, and pushed on, even though the pressures of work are mounting and sometimes have felt overwhelming. The organizers of our conferences, seminars, and events have employed creative ingenuity to react to life in a pandemic. Around t...
The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?
December 15, 2021 11:10 - 8 minutes - 8.62 MBThe Jisc-Wiley Read and Publish agreement, signed in February 2020 and launched in March 2020, enables researchers from participating UK institutions to publish open access articles, with no embargo periods, in over 1,400 hybrid open access journals and over 230 fully open access journals. The agreement also means the same institutions have complete access to all content published in over 1,480 subscription journals. This agreement was designed to reduce both cost and administration time fo...
How do recent white papers from Springer Nature and Wiley compare?
December 09, 2021 11:15 - 8 minutes - 9.34 MBThis year, we saw two of the industry's largest publishers analyze their own data and share their findings around the impact of publishing in open access. Lou, our CEO, was fortunate to be involved in the Wiley white paper and we were fascinated to discover the positive evidenced impact open access is having. With the release of the new Springer Nature white paper, we thought this would be a great opportunity to compare and summarize both findings. Both papers look at how choosing to publis...
Key findings from the STM Global Brief 2021- Economics & Market Size
November 11, 2021 11:18 - 5 minutes - 5.36 MBThis post looks at the report released in October 2021 by the Association of Scientific, Technical and Medical Publishers (STM): STM Global Brief 2021 – Economics & Market Size. Over the last 15 years, the STM Report has provided global data and analysis on STM research and publishing. Useful for any professional involved in the publishing industry, these reports highlight scholarly publishing trends, issues, and challenges. This latest report looks at the scale of scholarly publishing and a...
Monitoring the open access policy of Horizon 2020
October 14, 2021 10:21 - 5 minutes - 5.77 MBIn this post, we take a look at the report released in September 2021 by the European Commission: Monitoring the open access policy of Horizon 2020. Running from 2014-2020, Horizon 2020 has been an ambitious funding programme focused on building sustainable growth and employment opportunities through impactful research. This latest report has done the much-needed job of assessing how successful the open access policy of Horizon has been. How much of the research coming out of Horizon 2020 i...
Why is inclusivity important when thinking about identity as part of Peer Review Week 2021?
September 30, 2021 10:23 - 8 minutes - 8.91 MBThis year’s theme for #PeerReviewWeek21 centres on identity: exploring the multifaceted role of identity in peer review. On the face of it, identity is such a broad term – so what does it mean in relation to peer review, and why is it significant? This blog post looks at some of the concepts identity might encompass, and explores the important role it can all play in peer review. Explore the full transcript and links: Inclusivity and identity in peer review (internationalbunch.com)
Handy tips for remote working - flexible working and multitasking in response to COVID-19
September 15, 2021 15:55 - 7 minutes - 8.37 MBWith the impact of COVID-19 (Coronavirus) many organizations are closing the doors of their physical offices or reducing the staff going into the offices and asking their teams to work from home where possible. Explore the full transcript and links: Handy tips for remote working - flexible working and multitasking in response to COVID-19 (internationalbunch.com)
In conversation with Katy and Simon from Publishing Enabled - Open Marketing - Episode 1
August 20, 2021 12:38 - 53 minutes - 48.7 MBHow accessible is your marketing? Discover real-life hints, tips and links from this insightful conversation with Katy and Simon from the community initiative Publishing Enabled. Explore as we discuss: Providing a safe space for people with a disability in the publishing industry Highlighting the positives that having a disability can have e.g. adaptable thinking Improving how we do marketing and how we think about communications Opportunities arising from COVID-19 – flexibility, accepta...
Google Analytics – what’s in the latest update and how could it affect your marketing?
August 16, 2021 10:26 - 8 minutes - 9.56 MBWhen Google Analytics 4 was released in 2020, consent mode was the big news. With consumers taking an increased interest in their online privacy and having more privacy tools at their disposal due to UK and EU GDPR regulations - marketers are having to find new ways to gauge campaign success, especially now further updates are being rolled out. Explore the full transcript and links: Google Analytics – what’s in the latest update and how could it affect your marketing? (internationalbunch.co...
In conversation with Lisa Spicko - Episode 7 - Inspiring the Next CMO
August 10, 2021 23:05 - 1 hour - 65.3 MBJoin Lou in a conversation with Lisa Spicko, an industry VP of marketing. Lisa Spicko. Lisa is an industry VP and Lisa’s going to talk with us: about her love of all things awkward how rummaging through microfiche and microfilm planted the seed to her future career with libraries she’ll also talk with us about advice that she’d give to her earlier career-self about not taking things too seriously. “The older you get…you know the sun is going to rise tomorrow…everything’s going to be okay”...
iOS 15 – how will Apple’s new privacy settings affect your email marketing?
August 05, 2021 10:32 - 8 minutes - 8.83 MBEmail marketing is still very much a valued channel for marketers – especially when thinking about the segmentation of your audience. Back in June 2021, iOS 15 was officially unveiled at Apple’s World-Wide Developers Conference (WWDC). Have you heard about it? Well, the public beta went live at the end of June and this is disrupting customer insights we’ve often considered a given. As with all beta releases, more features are likely to be added before its full release as users put this new o...
Growth hacking – a decade on, is this competitive marketing strategy still relevant?
July 23, 2021 10:34 - 5 minutes - 5.53 MBWhen growth hacking became the new buzzword back in 2010, it was a strategy used by marketers to achieve a competitive advantage. Originally emerging from Silicon Valley, it was a term coined by keynote speaker and author, Sean Ellis, and used by start-ups as a means of promotion with minimal budget. Growth hacking vs traditional advertising? Although many people consider them to be the same thing, there is a subtle difference. Growth hacking is not a substitute for marketing; it is a par...
The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved?
July 13, 2021 10:38 - 5 minutes - 5.65 MBThe late 1990s saw the rise of the e-reader and sudden access to new book content quicker than ever before. There was talk of the death of the printed book and predictions of plummeting print sales. However, over the past 20 years, we have seen the publishing industry demonstrate impressive adaptability and embrace change, resulting in print and digital sales growth. In 2020, over 750.9 million books were sold (up from 693.7 million in 2019). And that is even with the physical bookstore clos...
How is the funding landscape for monograph publishers changing?
July 11, 2021 15:32 - 5 minutes - 6.36 MBGone are the days when publishers could make vast amounts of revenue by publishing academic monographs and selling the print versions to thousands of institutional libraries at high costs. The popularity of eBooks, along with plummeting library budgets, means that monograph publishers have had to take a serious look at their funding models and give them an overhaul. Explore the full transcript and links: How is the funding landscape for monograph publishers changing? (internationalbunch.co...
In conversation with Catherine Williams - Episode 6 - Inspiring the Next CMO podcast
June 24, 2021 15:26 - 29 minutes - 27.2 MBJoin Lou in a conversation with Catherine Williams, an industry COO and past CMO. Catherine talks with us about: How a two-week internship at Penguin launched her career How she progressed through smaller societies to much larger organizations All about managing the team at Altmetrics that brings essential data to librarians and information managers that allows them to make smart decisions Why taking your time and learning from others is a more valuable experience than worrying that peop...
In conversation with Nathan Farrugia - Episode 5 - Inspiring the Next CMO podcast
June 11, 2021 01:00 - 53 minutes - 48.9 MBJoin Lou in a conversation with Nathan Farrugia, an industry CEO, entrepreneur, business coach, author record-breaking athlete, TEDx speaker, Vistage owner, NED, and philanthropist. Nathan talks with us about: Working from a rooftop garden in lockdown Being inspired by children and their parents overcoming their challenges His incredible family and how they inspire him Looking for inspiration in the non-profit sector Having pride in your own achievements Driving forwards inclusive empl...
New Google Page Experience Update – is your website ready?
June 10, 2021 15:46 - 8 minutes - 8.14 MBTranscript including all the links to resources and tools: https://www.internationalbunch.com/post/new-google-page-experience-update-is-your-website-ready
TikTok – tap into a growing community with our top tips for meaningful marketing
June 08, 2021 15:28 - 10 minutes - 9.82 MBTranscript with all links and quotes - https://www.internationalbunch.com/post/tiktok-tap-into-a-growing-community-with-our-top-tips-for-meaningful-marketing Social Media Masterclass - https://www.youtube.com/watch?v=R_gn_82zcpg
In conversation with Mary Sauer-Games - Episode 4 - Inspiring the Next CMO podcast
May 27, 2021 06:00 - 39 minutes - 36.4 MBJoin Lou in a conversation with Mary Sauer-Games, an industry VP of Product Management. Discover all about the podcasts Mary has been enjoying on daily walks during lockdown, the inspirational frontlines of healthcare – including their determination and providing hope, progressive change in attitudes and working practices over the years, Michelle Obama’s amazing balancing skills and hatred of public speaking, Mary's passion for problem-solving and the importance of understanding your custome...