Edd Kimber is a professional baker -- he was the first winner of the Great British Bake Off! He's also a food photographer, food writer, podcaster and YouTuber. When it comes to running a cohesive brand, Edd does it all. In this episode of Keep It Quirky, Edd tells me about his journey from a dead-end, unsatisfying job to finding fulfilling work that he loves to do every day. He talks about balancing passion projects with projects that pay well, and he also gives us an inside look behind the scenes of the television show The Great British Bake Off. I hope you enjoy the episode!

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