Jihad El-Eit, Founder of the cloud kitchen platform Kaykroo discusses new trends and developments emerging in response to consumer preferences in the dynamic and constantly evolving food and beverage (F&B) industry in the MENA region. Jihad shares his personal journey with Kaykroo, a cloud kitchen platform which operates 20 cloud kitchens in the U.A.E. and Saudi Arabia and is at the centre of the move away from ‘brick and mortar’ restaurant concepts.