How To Build A Strong Personal Brand In Accounting

In this episode of KAJ Masterclass LIVE, join us for an insightful conversation with Marie Torossian, founder of the Profit Lab and a seasoned CPA with over 30 years of business experience. Discover her journey from Lebanon to becoming a certified Elite coach, auditor, and author, as she shares invaluable insights on building a robust personal brand in the accounting industry. Learn practical strategies, efficiency tips, and ethical standards that have contributed to Marie's success in the competitive world of accounting.

🔥 5 THINGS YOU'LL LEARN IN THIS VIDEO🔥
Social Media Mastery: Explore Marie's journey of transforming social media struggles into a powerful tool for brand communication and client connection.
Value Pricing Model: Understand the shift from hourly billing to a value pricing model, and how it can benefit service-based businesses.
Efficiency and Team Evaluation: Gain insights into the importance of continuous evaluation of software effectiveness and team communication for business growth.
Client Relationship Strategies: Learn how Marie manages client relationships, focusing on those aligned with core values and ethical standards.
Building a Profitable Brand: Discover practical tips for entrepreneurs in the accounting industry to build a profitable personal brand, enhance credibility, and navigate the evolving business landscape.

💼 BUSINESS INQUIRIES 💼
For partnership opportunities and inquiries, contact us at: [email protected]
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🎙 ABOUT THE GUEST 🎙
Marie Torossian is the Founder of The Profit Lab and Marie Torossian CPA.
She is a 10X Certified Elite Coach, Speaker & Mentor, Certified Public Accountant and Chartered Global Management Accountant, Auditor, CFO, and Author. She is the creator of the VALUEATION-MT® methodology injecting systems, policies, and procedures into a business to increase value.
Marie has over 30 years of business experience. She has helped dozens of clients as a Financial Auditor, Controller, Chief Financial Officer, and business coach. She's been nominated for the 2022 & 2023 Women Leader's Award by the FICPA and Top 50 Women in Accounting for 2023 by Ignition. Her firm was the winner of 2022 The Best of Small Business Awards, Best Accounting firm! As a coach she helps her clients identify and solve the challenges that are holding them from growth, may it be personal, professional, or financial.
Connect here:
https://www.theprofitlab.biz/

🎤 ABOUT THE HOST 🎤
Your host, Khudania Ajay, is a seasoned content entrepreneur, podcast host, and independent journalist with over two decades of media industry experience. Having worked with prestigious organizations like CNBC (India), Reuters, and Press Trust of India, Ajay is now dedicated to helping you succeed through his LIVE Masterclasses. Connect with Ajay on LinkedIn:   / ajaykhudania  

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