How Brands Can Navigate Cancel Culture Successfully

In this episode of the KAJ Masterclass LIVE, host Khudania Ajay engages with Kat Kennan, Founder of Radical Customer Experience, to explore essential strategies for companies and brands to avoid cancel culture and establish authentic connections with their customers through trauma-informed and strength-based marketing practices.

🔥 5 THINGS YOU'LL LEARN IN THIS VIDEO🔥
The significance of trauma-informed marketing in today's business landscape.
How companies can reframe their marketing messages to create a positive impact on consumers.
The impact of cancel culture on businesses and the importance of addressing it proactively.
The value of vulnerability and authentic engagement in rebuilding trust with customers.
How to put the customer at the center of your business strategy and foster genuine customer connections.

🔥 CHAPTERS & TIMESTAMPS 🔥
00:10 Introduction
02:23 Cancel Culture Explained
04:19 Company and Customer Relationship
07:15 How Companies Can Improve
10:26 Rebuilding Trust
14:01 Examples of Brand Missteps
16:24 The "3Rs" Framework
18:52 Measuring Success Over Time
22:02 Utilizing Expert Recommendations
25:02 Importance of Listening to Customers

💼 BUSINESS INQUIRIES 💼
For partnership opportunities and inquiries, contact us at: [email protected]
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🎙 ABOUT THE GUEST 🎙
Kat Kennan is the Founder and CEO of Radical Customer Experience, a consulting firm that encourages brands to establish genuine connections with their customers by embracing strengths-based, trauma-informed, and inclusive marketing services. With a passion for empowering individuals and driving positive change, her mission is to help brands speak up, speak out, and foster diversity, equity, inclusion, and belonging in their customer interactions. As a certified trauma-informed professional, Kat brings a crucial perspective to her work, infusing every aspect of her business ventures with a deep understanding of the human experience.

🎤 ABOUT THE HOST 🎤
Your host, Khudania Ajay, is a seasoned content entrepreneur, podcast host, and independent journalist with over two decades of media industry experience. Having worked with prestigious organizations like CNBC (India), Reuters, and Press Trust of India, Ajay is now dedicated to helping you succeed through his LIVE Masterclasses. Connect with Ajay on LinkedIn: https://www.linkedin.com/in/ajaykhuda...

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