In this conversation with Raymond Verheijen, we discuss how to consciously improve your coaching. 

Raymond discusses why an objective framework to coaching is necessary. 

How this objective framework can improve coaches' knowledge through theorizing and critically analyzing ones coaching application. 

Raymond gives a practical example of the theorizing process with his interviews with Louis van Gaal. 

Finally, his recommendations to coaches on how not fall victim to the virtual tsunami which is plaguing the internet.