JumpStart•U
33 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 6 ratingsJumpStart-U is a resource to inspire dialog, spur new ideas, & create effective communication for the Manufacturing Industry. The podcasts are produced by AdJourney, who since 1999 has created effective strategies, memorable branding, targeted interactions and extraordinary storytelling to help businesses connect with their ideal clients.JumpStart-U is a podcast created to inspire manufacturers to embrace effective branding & marketing - as Brian Sykes (Founder & Principal) and his wife and business partner Trish H. Sykes (CFO) chat about the human element of business success.The JumpStart-U Podcast Category is - Business :: MarketingBusiness :: ManagementEducation :: How ToOur target audience is Manufacturing Industry Owners and Leadership. In addition to running AdJourney, Brian is a sought after public speaker and provides seminars and classes on branding, marketing, social media, advertising and business on behalf of the US SBA, NC District.
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Episodes
Don't Let Distraction Impede Action
September 14, 2022 16:00 - 26 minutes - 18.5 MB“Don’t Let Distraction Impede Action” and is an interview with our featured guest - Louis Foreman of Enventys Partners. Enventys Partners is a Product Design & Engineering Firm. Louis has created 12 successful startups, patented a dozen of his own patents and helped Inventors and Entrepreneurs patent hundreds more! Enventys Partners is located in Charlotte, NC You can find them online at enventyspartners.com Enventys provides Product Development + Crowdfunding + E-commerce Marketing. At the ...
Too Stupid To Quit ::: Key Points for Early Stage Business Founders ::: Interview with Forth Heffner
August 25, 2022 11:00 - 32 minutes - 22.1 MBTop considerations for early-stage business founders of startups in the incubator, accelerator, seed fund, etc space. Avoid the "aimless, ready fire..." approach of so many businesses in DO-er mode. Start THINKING! Stop the extreme TIME and ENERGY wasting (running and doing), and get focused, gain clarity and get a purpose - so you can GET RESULTS! Forth Heffner shares not only how he launched his business, but shares some foundational concepts by which he runs TheFaculty Resource, and help...
Branding & Marketing Introduction Workshop by AdJourney
August 20, 2022 02:00 - 46 minutes - 31.7 MBHow do you condense YEARS of insight into a 1-hr time slot? You don't. But you can take the most crucial concepts and present them in a way where people who don't quite know what to do with the terms branding and marketing (and maybe even those who thought they had a good concept) - and provide them a frame of reference that changes their world. So, what's in this video? About 46-minutes - chock full of impactful content to change the way YOU think about branding and marketing. It also pro...
90% of Small Businesses Fail Within 5 Years. AdJourney's Out to Change That.
August 16, 2022 20:00 - 5 minutes - 3.98 MBGreetings from AdJourney’s JumpStart•U!!! Season 2 of AdJourney's JumpStart•U podcast goes LIVE today... This first episode is "short" as Trish and I talk briefly about the changes at AdJourney and plans for JumpStart•U. Each episode will be found on YouTube as well as aired for easy listening as a podcast. This episode on YouTube is found here: https://youtu.be/vMv1KHzzKpE Having lectured for the US SBA over the past decade plus, I am frustrated by the numbers of small businesses that ju...
5 Manufacturing Woes of 2022 & How Branding & Marketing Can Positively Impact Them
April 19, 2022 21:00 - 41 minutes - 28.2 MBThis podcast episode for JumpStart•U is in relation to the role Branding & Marketing can play in relation to just five (5) of the Manufacturing woes we have already experienced in 2022 (and probably are going to see even more of as the year continues.) These challenges are not NEW, but their relevance and their impact seems more impactful now than ever. But don't lose hope or become discouraged by the barrage of "bad news" that seems to daily affect our decision making in operations and mana...
Core Values - Building Community the Right Way
August 03, 2021 14:00 - 25 minutes - 17.4 MBIn this podcast, Core Values - Building Community the Right Way, Brian and Trish discuss the 8 Core Values that make up the Group Rules for their JumpStart-U Facebook Group. Wait, what is this Facebook Group thing, and why wasn't I invited? Well, you are. That is, if after listening to THIS podcast (and agreeing to the concepts presented) and you are a small business leader looking to grow your business and brand effectively... this might be JUST the group for you. If you are interested, cl...
Youth Entrepreneur Series ::: Money-Bags Mat, It's All In The Details
June 21, 2021 19:00 - 18 minutes - 13 MBThis episode - Money-Bags Mat, It's All In The Details - Is an interview with Brian's 4th son, Matthew Eisenhower Sykes (of 5 biological boys and 3 step children - 2 daughters and 1 more son). Matthew, soon to be 15, is a creative, hard working, funny and expressive young man. Trish has stated many times that Matthew LOOKS the most like me (with Benjamin looking the most like my younger self). At the ripe YOUNG age of 14, Mat is currently in his 2nd year of entrepreneurship - running MowBro...
The Difference Maker : What Difference Does It Make?
June 07, 2021 17:00 - 15 minutes - 10.6 MBThis podcast - The Difference Maker : What Difference Does It Make - is a conversation between Brian and Trish of AdJourney, seeking to answer (in part) the question of what makes the difference in your business and life? This has been a recurring question between the 2 over the past several months, and Brian decided it was time to tackle this concept. The 3 takeaways are: Make it Count Be Intentional Tie it to Your Root Purposes (your WHY) : : : : : : : : : : : : : : : : : : : : : : : ...
What's Your Message? If You're Clueless, So Are We...
May 21, 2021 13:00 - 15 minutes - 11 MBGet To The Point... This podcast - What's Your Message? If You're Clueless, So Are We... - is a conversation between Brian and Trish around the topic of getting to the Core message as a Business in your communication. The goal is to get to the point of your messaging so you can be EFFECTIVE in your communication. This conversation is from Brian's engagement on some Facebook Groups centered around National Business Networking, where the comment was repeatedly made that their number one is...
Logic Versus Emotions In Problem Solving
May 10, 2021 11:00 - 20 minutes - 14 MBThis podcast - Logic Versus Emotions In Problem Solving... - is a conversation between Brian and Trish around the topic of the role Emotions can play in fogging up your perspective and limiting your ability to solve problems. The goal is to learn to be objective and ask good questions of yourself and others in order to find the solution. This conversation is from a challenge faced by one of our "children" and the resulting conversation Trish and I in retrospect. Strongest takeaway in MY p...
Exploring Your Definition of Good. You Might Be Wrong...
May 03, 2021 11:00 - 15 minutes - 10.5 MBThis podcast - Exploring Your Definition of Good. You Might Be Wrong... - is a conversation between Brian and Trish around the topic of What IS Good - and are we confusing Familiar and Comfortable, as Good? This conversation is from personal experience, extensive reading on the subject, and constant observation. *As a note ... In the episode, the term "lizard brain" is used to describe a knee-jerk response. Not an advocation of evolutionary theory, but rather a recognition that there are ...
Growth Minded - Embracing the Suck
April 26, 2021 16:00 - 16 minutes - 11.5 MBThis podcast - Growth Minded - Embracing the Suck - is a conversation between Brian and Trish discussing the necessary elements of a growth mindset and what that means. This conversation occurred on the heels of a question posed by our daughter, "Who says that?!?!" when a late, middle-aged person told her that "It only gets worse from here Honey!" : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : JumpStart-U i...
Youth Entrepreneur Series ::: Interview with Wes Sykes
April 17, 2021 16:00 - 16 minutes - 11.4 MBWesley Sykes is the youngest son of Brian Sykes (of 5 biological boys, and 3 step-children). Today's JumpStart-U podcast is an interview with Wes - who currently at the ripe young age of 12 is exceptionally emotionally mature, mentally astute and all around one of the coolest people I know (and that is with adults included in the mix). Trish has said often that Wes is the most like me (all around) of all my boys - and so it is always interesting to engage with my "mini-me" and see how he obs...
Consider This ::: One Side of a Conversation
March 19, 2021 10:00 - 1 minute - 1.35 MBWelcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to chew on while running your business, engaging with life and making the most of every day. Today quip is on the subject of the quote by Howard Luck Gossage - ""An ad should ideally be like one end of an interesting conversation." Too often advertisers feel a different calling for their created ads. Win awards. Show their cleverness with wordsmithing, illustration or photography. ...
Consider This ::: Leadership Ability
March 18, 2021 10:00 - 1 minute - 1.44 MBWelcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to chew on while running your business, engaging with life and making the most of every day. Today quip is on the subject of a quotation from John C. Maxwell in his book "The 21 Irrefutable Laws of Leadership". If your business (or YOU personally) have found yourself viewing life through a lens of lethargy of action ('cause no one is complaining) - that is a red flag you are heading ...
Consider This ::: Je ne sais quoi (or literally, "I don't know.")
March 17, 2021 10:00 - 1 minute - 1.31 MBWelcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to chew on while running your business, engaging with life and making the most of every day. Today quip is on the subject of - Je ne sais quoi. Revisiting the "Don't sell the steak" quotation for another slanted approach to this truism. For help, contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/...
Consider This ::: Know the Goal Behind the Goal...
March 16, 2021 10:00 - 1 minute - 1.46 MBWelcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to chew on while running your business, engaging with life and making the most of every day. Today quip is on the subject of Knowing the goal behind the goal. This comes from the expression we ALL know - "Don't sell the steak, sell the sizzle." We get caught up into how we can promote OUR product (the goods, ideas and/or services we offer). We want to put it in the best light and mak...
Consider This ::: Design With Direction - More than a motto...
March 15, 2021 10:00 - 2 minutes - 1.92 MBWelcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to chew on while running your business, engaging with life and making the most of every day. Today quip is from AdJourney's motto for the past 20 years - "Design With Direction." We make plans for everything that matters in life - but often fail to leave off a detailed plan for the MEANS of accomplishing our objectives. This was readily seen in early clients who would "want an ad" bu...
Consider This ::: Re-Frame It for a Better Perspective
March 13, 2021 12:00 - 1 minute - 1.31 MBWelcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to chew on while running your business, engaging with life and making the most of every day. Today's quip is on the subject of -Reframing your experience. We tend to face an experience with mislabelled descriptors - applying unearned emotional tags and weights of responsibility that simply do not fit. Here is a different approach that just might change the way you see a lot of thing...
Consider This ::: Excellence is a Prevailing Attitude
March 12, 2021 21:00 - 1 minute - 1.36 MBWelcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to chew on while running your business, engaging with life and making the most of every day. Today quip is from a quote from Gen Colin L. Powell (Ret) regarding Excellence. As my wife says, "You don't wander into excellence." - Excellence is something you routinely practice in the minutiae. The daily grind of getting things done and done well - without an audience. Without recognit...
Consider This ::: Complaint Absence Is Not A Compliment
February 19, 2021 12:00 - 2 minutes - 1.77 MBWelcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to chew on while running your business, engaging with life and making the most of every day. Today quip is on the subject of - "The absence of a complaint, is not a compliment." Often, when people do not hear anything negative - they assume the opposite - everything is GREAT! That is a dangerous supposition and can lull a person or a business into complacency. If your business (or YO...
Consider This ::: Baggage
February 18, 2021 12:00 - 2 minutes - 1.47 MBWelcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to chew on while running your business, engaging with life and making the most of every day. Today quip is on the subject of Baggage. Have a “garage” full of stuff you need to deal with? Don’t keep shuffling it around and ignoring it. It will weigh you down until it is properly labeled, accepted for what it is, and placed in the spot it belongs. Get your junk off the floor and out of ...
Consider This ::: Mirrors
February 17, 2021 16:00 - 2 minutes - 1.74 MBWelcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to chew on while running your business, engaging with life and making the most of every day. Today quip is on the subject of Mirrors. Most of us sue them everyday -getting ready, driving a car - and we rely on them to give us a realistic view of the situation, the circumstances in order to make the best decision to "fix" or "adjust" accordingly. What is your business mirror? If your ...
Set and Express the Conditions of Your YES!
January 06, 2021 05:00 - 20 minutes - 14.4 MBThis podcast - Set and Express the Conditions of Your YES! - is a conversation between Brian and Trish discussing the parameters around your "YES" as the door to you. Trish recommended the book - Boundaries by Dr. Henry Cloud & Dr. John Townsend as our first Action Step. We are JumpStart-U - the podcast that inspires business leaders to make smart marketing decisions thru better communication… and Until next time… be blessed! : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : ...
Understanding "No" As A Complete Sentence
December 28, 2020 20:00 - 26 minutes - 18.4 MBThis podcast - Understanding "NO" As A Complete Sentence - is a conversation between Brian and Trish discussing the completeness of "No" as an answer. Trish recommended the book - Boundaries by Dr. Henry Cloud & Dr. John Townsend as our first Action Step. We are JumpStart-U - the podcast that inspires business leaders to make smart marketing decisions thru better communication… and Until next time… be blessed! : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :...
It Is All Figure-Out-Able!
December 04, 2020 17:00 - 14 minutes - 10.1 MBThis podcast - It Is All Figure-Out-Able! - is a conversation with Trish discussing the process of problem solving based on intent. You have to start with determination of discovering HOW! You got this... We are JumpStart-U - the podcast that inspires business leaders to make smart marketing decisions thru better communication… and Until next time… be blessed! : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : ...
Stop • Learn • Know Better • Do Better ::: Making Effective Change in Business
October 28, 2020 22:00 - 20 minutes - 14.1 MBThis podcast - Stop. Learn. Know Better. Do Better. - is a conversation with Trish discussing how to discover and understand What Matters Most To Your Target Audience. Brian outlines 5 ways to discover (2 words summaries starting with DE) and summarizes it with- Stop. Learn. Know Better. Do Better. If you are going to Decide to make your product or service designed with a Human-centered focus, start with Identifying What Really Matters To Your Target Audience. To deliver… start by KNOWIN...
The Essentials of Google My Business for Beginners
October 17, 2020 13:00 - 15 minutes - 10.6 MBThis podcast is from a recurring conversation Brian has had with clients over the past few years regarding Google My Business. If you have a brick and mortar business or service based business, Google My Business (GMB) is an excellent platform to get in front of your target audience in the Search Engines organically - and drive them to your website, pull in phone calls and/or direct them to your place of business. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :...
What's In Your Box? Packing For Your Next Business Move.
October 07, 2020 00:00 - 18 minutes - 12.7 MBThis podcast is from a conversation about a class topic Brian had prepared a class for (by the same name) - "What's In Your Box?" A few points discussed today covers being intentional with what you put into your box, what to do when your box gets dumped, and you steer where you stare (regarding intent and setting goals). : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : JumpStart-U is a podcast that inspires bu...
The Boutique Experience (Part 2) - Are You Paying Attention? Time to Listen Better.
September 29, 2020 12:00 - 12 minutes - 8.74 MBThis podcast is a continuation of our conversation about the Women’s clothing boutique website consultation. A few points discussed today covers relationship building, maintaining consistency across all engagement of consumer touch points, and modifying the ask with leading verbiage to personalize the interaction and improve communication. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : JumpStart-U is a podc...
Taking the Boutique Experience Online - It's About Relationship and Congruence.
September 27, 2020 12:00 - 15 minutes - 10.7 MBBrian and Trish discuss a recent web critique for a brick and mortar women's boutique clothier. The points we reference are all valid for any business built on personal engagement (from boutique shops to the service industry.) Listen in and be sure to have pen and paper handy. We wrap up today's episode with 3 take-aways and 3 actions you can implement today. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : J...
How to Improve Your VALUE by at Least 50% - Discussing Warren Buffett on Communication
September 18, 2020 16:00 - 11 minutes - 7.65 MBCommunication is key to Improving your life and growing your value. Today Trish and Brian discuss a quotation from Warren Buffet (in an interview with Yahoo Finance Editor-in-Chief Andy Serwer.) This advice from Buffet was in answer to the 2nd question posed - "What are - say - 3 pieces of advice you would give to people who are looking to succeed in business?" Buffett's answer - "Communication Skills... If they just learn to communicate better - both in writing and in person - they increa...
Interview with Teresa Reynolds
September 12, 2020 23:00 - 12 minutes - 8.84 MBTeresa Reynolds is the Director of the Dedman Institute for Business Leadership and the Sandhills Community College Small Business Center based in Pinehurst, North Carolina. Brian Sykes has had countless opportunities to provide lectures and classes at the school over the past decade, and so he did a phone interview with Teresa to attempt to answer the question as we launch this podcast called JumpStart-U - "Who is Brian Sykes and why does that matter to me?" The purpose of this series is t...