Julius Profiles

Transplanting, with Kendell Kelton of Car2Go

On today’s show, we have Anton Capria, Director of Business Development here at Julius filling in for our regular host, Danny. In this episode, Anton is chatting to Kendell Kelton, the Communications Manager at Car2Go in North America. For over a decade, Kendell has counseled brands on integrated media strategy, reputation action plan development and execution, intimate and large-scale event production, media relations, digital and social strategy and engagement, spokesperson training, and i...

EP 17: Influencer Agencies feat. Nick Cooke, The Goat Agency

In the age of social media, digital agencies are specializing to keep up with the competition. We speak to Nick Cooke, cofounder of The GOAT Agency about how they pitch influencer marketing to clients, their biggest wins, and more.

EP 16: The ASMR Community feat. Gibi ASMR

Gibi ASMR is one of the most popular ASMR creators on YouTube. She's garnered over 2 million subscribers in 9 years. She shares her perspective on how marketers can work with influencers, what they need to know about this space, and how she leverages different ways to build connections with her followers.

EP 15: Health and Wellness, the Influencer's Perspective feat. The Well Intended

Danielle Reardon, a former advertising executive with over 20 years of experience, crossed over the pond and made the switch to the world of influencer marketing. The catch; she's the influencer. Danielle applies her "yoda" level expertise to her up-and-coming health and wellness blog, The Well Intended.

EP 14: Affiliate Programs feat. Amy Choi, Head of Brand Partnerships at ShopStyle

Many people think influencers are only used for top-of-funnel, brand awareness campaigns. Amy Choi, Head of Brand Partnerships at ShopStyle, discusses how influencers can drive sales through affiliate programs.

EP 13: Fitness Influencers feat. Troy Woolfolk

We speak to Troy Woolfolk, a fitness influencer and former football player about how brands can help influencers achieve their personal and professional goals - while benefitting from it.

EP 12: Using Influencers for Market Research feat. Alex Jones

We hear from Alex Jones, a freelance market intelligence researcher about how influencers can inform brands about their target audiences.

EP 11: Influencers Are Entrepreneurs feat. Steve Oriola, CEO of Julius, Influencer Marketing

We talk to Steve Oriola, CEO of Julius, Influencer Marketing about the similarities between influencers growing their brand and entrepreneurs growing their businesses and startups.

EP 10: Foodie Culture feat. Dori Fern, Head of Content Marketing Strategy at Neustar Inc.

We talk to Dori Fern, head of content marketing at Neustar inc., about her perspectives as a #foodie on Instagram. 

EP 09: The Wellness Space feat. Megan Levy, Director of Client Services at Wellness Amplified

Megan Levy is the director of Branded Content and Influencer Marketing at Wellness Amplified, a boutique health and wellness agency based in NYC. She spoke to Danny about her experiences in the field, including insights, best practices, and perspectives on influencer marketing.

EP 08: From People to Purchase feat. Darren Wong of Raindrop Cake and Caroline Tseng of Sweet Nova

We spoke to two food entrepreneurs, Darren Wong of Raindrop Cake and Caroline Tseng of Sweet Nova, about their experiences running a small business on social media, and the crossover between their worlds and the world of influencer marketing.

EP 07: Solo Travelers, feat. Alexis Madison and Juliette Leavey of Deutsch Inc.

Traveling solo is a trend that’s taken social media by storm. Whether they’re seeking inspiration, thrills, or just some quality alone time, solo travelers use social media to stay in touch - and to post about their adventures. In this episode of Julius Profiles, we interviewed Juliette Leavy and Alexis Madison from Deutsch Inc., about their passion for Solo Travel. As both consumers of travel content and marketers themselves, Alexis and Juliette offered a unique perspective on a booming fa...

EP 06: Learning About Influencer Marketing feat. Stephen Elliott, Content Marketer at Julius

In the first MINI episode of Julius Profiles, we talked to Stephen Elliott, a content marketer here at Julius. We talked about his journey into marketing, his perspectives on the future of influencer marketing, and his love for reddit.

EP 05: #AgencyLife feat. Carol Issa of MSL Group and Kelly Ramsawak of United Entertainment Group

EP 04: The Power Of People with Dr. Ayelet Boussi and Lina Renzina

Welcome back to the Julius Profiles Podcast, everybody! Today we are talking influencers, social media, and mental health and to help us in this pursuit we are joined by Lina Renzina of Ad Council and Ayelet Boussi from Cognitive Therapy for Women. The discussion covers the basics of the relationship between mental health and our current internet usage and the way we relate to the content on social platforms. We also look at mental wellbeing from the influencer’s perspective, considering the...

EP 03: The PR Perspective feat. Michael Lamp and David Harrison

On today’s show we welcome two special guests, David Harrison, the SVP at Evins Communications, and Michael Lamp, the SVP of Digital at Hunter Public Relations. Today, we’re going to be talking about the PR perspective, the public relations perspective and how influencer marketing is impacting a traditional practice that’s been around for generations and generations of marketers. The digital frontier has really changed the landscape for a lot of different marketing activities and today we ar...

EP 02: Wearing Many Hats feat. Haley Uzelac and Krista Stucchio

In the second episode of the Julius Profiles podcast, the hilarious Haley Uzelac and Krista Stucchio from GoDaddy discuss the challenge of wearing multiple hats as marketers. People often think, “Those people on the influencer team are just going to go find the influencers and get them to do stuff for us because that’s what we need them to do.” But there’s a lot that goes into it. Influencer marketing is not just about finding the person that’s creating that sexy content – it’s finding the ...

EP 01: The Art of Personalization feat. Christie Childers and Andy Kraut

In the first episode of the Julius Profiles podcast, the wonderful Christie Childers and Andy Kraut from Social Chain do a deep dive with Danny on personalization and the huge role it plays in managing relationships between clients, influencers, and consumers. We all agree that in a world of data and business, the job of relationship and partnership managers is primarily to put people first. Christie and Andy discuss how influencer marketers can keep it real online and off, and how these str...