Joseph Cohen’s Israel Advocacy Movement is helping to change perceptions of Israel and Judaism.

Amid a rising tide of antisemitism and antizionism, Joseph hopes his work will inspire others to follow his lead.

His YouTube and Facebook videos have been viewed millions of times and have been retweeted by President Trump and Prime Minister Netanyahu.

Joseph's unusual background provides him with a deep understanding of working class England and his study of the similarities between Islam and Judaism gives his outreach work additional authenticity.

He’s “Zionism’s Angel of the North”, a tribute to his background as the child of a hippy commune in a Durham pit village.

The town in which he grew up was part of the “red wall”, which overwhelmingly voted Conservative at the 2019 General Election as Boris Johnson inflicted the worst electoral defeat on Jeremy Corbyn’s Labour since 1935.

And Joseph says they have “zero appetite” to switch back to Labour “anytime soon” because Labour seem concerned with issues like climate change which don’t resonate in a constituency where there’s mass unemployment, shops are closing and people need a car to get to work.

Listen to this extraordinary episode with Joseph Cohen!

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