044 ~ Book Review; Superfans

Today I am reviewing the book "Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business" by Pat Flynn, host of the award-winning podcast Smart Passive Income.

From inside the jacket;
Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the most diverse revenue streams, or the biggest marketing budget. The is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans.

Based on a talk Pat gave expounding on Kevin Kelly's 1,000 True Fans article, Pat breaks down the steps to take audience members from causal to active to connected to Superfans. In this episode I discuss why I love this book (spoiler) and my history of being a superfan.

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LINKS MENTIONED IN THIS EPISODE
Superfans on Amazon
Superfans on GoodReads
1,000 True Fans - Kevin Kelly
Ep 31 - Walid Azami
Ep 25 - Kris Pavone

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