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The Co-operative Stores. What do you call them? 'The Coe-Op'? Or the 'Kwop'? Or the 'Kop' even. John Geraint Roberts' family were stalwart members of the Penygraig Industrial Co-operative Society, and they knew what to call it - and what kind of service they expected when they shopped there. After all, the shop belonged to them (and to all the 6,000 other members).