What makes an effective Super Bowl ad?
John Landecker
English - February 02, 2024 04:26 - ★★★★ - 5 ratingsNews wgn radio chicago john records landecker legend rock roll hall Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
For 20 years, a Northwestern professor and his students judge ads on their effectiveness.
Derek Rucker, Professor of Marketing at the Northwestern Kellogg School of Management, joins John Landecker to discuss Super Bowl advertising.
https://serve.castfire.com/audio/4486319/4486319_2024-02-02-041619.64kmono.mp3
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