John talks with valuations expert, Trent Read, about the background of the 409A valuation and why it's so important. Trent talks about how often private companies need to go through the valuation process and how long it takes. They also talk about some of the confusion around employees not understanding the impact of their 409A value and how that impacts their private company stock. To learn more about going through a private company valuation, check out www.econpartners.com.