Hayley in Higher Ed | Professor at UCCS
69 episodes - English - Latest episode: about 1 month ago -Professor HB focuses on technical editing and writing practices, audio and video strategies for technical information, and social media for strategic communication. During her career in and out of higher education, she has worked in content marketing with social media, public relations, professional development, and student success/advising.
She currently teaches classes on professional and technical writing.
Hayley also hosts episodes of Inspired in Higher Ed, where she and Dr. Grant Clayton talk with a guest about the research and work that inspired their passions.
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Episodes
Recommendation Report for Spring 24
March 08, 2024 18:28 - 29 minutes - 26.9 MBThis is the biggest project of the semester and may take 10-15 active hours over the project cycle. You must conduct research, analyze sources, and write ~3,000 words of content (about 10-20 single-spaced pages total). Requirements List: Imagine you work for a think tank in your field (a collection of thought leaders and researchers tasked with solving problems). You are focused on comparing solutions to an issue with sustainability, equity, or economic impacts. You’ve found the leading TWO...
eBook Feedback and Evaluation
February 29, 2024 00:50 - 24 minutes - 22.5 MBFull Transcript to Read Hey associates. This podcast episode reviews the common pieces of feedback across the eBook and Tutorial project. I want you to listen while you review your work and the feedback I marked. Check if you are doing what I’m describing–both the creative and effective elements and the developing aspects needing revisions. I will walk through the project pages in order, starting with notes on the memo. --- Send in a voice message: https://podcasters.spotify.com/pod/show...
Technical Descriptions Overview: Spring 24
February 14, 2024 23:30 - 21 minutes - 20.3 MBFollow along with all the assignment details in Canvas while listening to this episode. I talk through the timeline, milestones, requirements, and group project grading. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Project 1: How To eBook for Spring 24
January 15, 2024 16:35 - 24 minutes - 22.4 MBIntroduction (00:18), Milestone/Progress Assignments (01:27), Support Level Choices (02:40), Due Date and Revisions (03:55), Expectations (05:02), Requirements (08:15), Grading (13:20), Skills to Practice (15:35), Rubric Overview (18:15) It is due Feb. 18 and is worth 15% of your grade. Review Canvas for written details, supporting materials, and the rubric for this assignment. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Recommendation Report Overview: 2090 Fall 2023
October 13, 2023 16:30 - 29 minutes - 27.5 MBThis episode is the audio version/explanation of the recommendation report assignment sheet for TCID 2090 in the Fall of 2023. Your individual design challenge is to create a useful, useable, and enjoyable recommendation report about a sustainability, equity, economic, or technological issue (in a field of your choosing) and the existing solutions. You will need to conduct primary (you generate data) and secondary research to find if or which option is best positioned to solve the problem a...
Explanation of the Mini E-Book for TCID 2090
September 22, 2023 19:34 - 29 minutes - 26.8 MBThis episode offers and audio version of the user e-book instructions. A user guide is a document or set of documents that provide specific instructions on how to use a product. It typically includes an overview of the product (remember from descriptions), step-by-step instructions for performing tasks, troubleshooting tips, and a reference section. User guides can be created for a variety of products, including equipment, software programs, and hardware devices. Your design challenge is ...
Inspired in Higher Ed Teaser Trailer
May 24, 2023 15:51 - 2 minutes - 2.58 MB🎙️Narration: Hayley Blackburn ❤️Guest: Hayley Blackburn 💡Inspiration: Louis Giannetti, Understanding Movies, Pearson (2018/2005): https://www.pearson.com/en-us/subject-catalog/p/understanding-movies/P200000002848/9780137554379 📓Clips Referenced: ✅To Kill a Mockingbird (1962): https://www.imdb.com/title/tt0056592/?ref_=ext_shr_lnk ✅ The Lord of the Rings Trilogy (2003): https://www.imdb.com/title/tt0167260/?ref_=ext_shr_lnk 🎶Intro/Outro Music: Genuine Authenticity-SBA, licensed from Storybl...
How to Record and Share Your Lecture or Portfolio Content
March 15, 2023 15:02 - 8 minutes - 7.66 MBHey associates. This episode provides step by step instructions for creating and sharing podcast content from the Spotify for Podcasters site. You can use this guide to capture lecture content, project instructions, portfolio reflections and more. Providing podcast options for your materials speak to universal design and choice in student learning as another, easy to produce, medium for students and peers to engage. You can find written steps and a video to follow along: --- Send in a vo...
Common Features of User Guides and Instructions for Technical Writing Students
February 06, 2023 23:36 - 54 minutes - 50 MBThis lecture covers the basic sections and considerations for instruction sets and user guides. References Sway: https://sway.office.com/CEVaPzQsOkR1TRHt?ref=Link Slide Deck: https://pitch.com/public/be2ed5de-f9b3-4a24-8eec-ae4094f6403b --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Common Formal Reports for Business and Technical Writing Students
February 03, 2023 14:13 - 1 hour - 66.8 MBThis lecture covers the basic sections and considerations for proposals, technical reports, and strategic documents. References Sway: https://sway.office.com/7H8R2hHbv80FK3zN?ref=LinkSlide Deck: https://pitch.com/public/215ac5bb-ab4b-4849-a854-8f261e04f3e4 --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Action Reports in the Workplace (Emails, Memos, Progress Reports, Incident Reports)
January 26, 2023 14:36 - 1 hour - 71.3 MBThis lecture introduces several common workplace and technical documents that document situations and direct future actions. Reference Sway: https://sway.office.com/ch4FsbxsKV6tZshO?ref=Link Slide Deck: https://pitch.com/public/3221b8cb-e324-4a40-b172-2fe0849eb3e6 --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Basics of Document Design for Technical Writers
January 24, 2023 02:52 - 1 hour - 67.5 MBThis lecture covers the basics of document design for beginner business and technical writers. Slide Deck: https://pitch.com/public/639928e4-f821-44e8-a73f-f95ac33233ce Reference Sway: https://sway.office.com/h8CXAuR4ySUJH7B4?ref=Link --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Research and Thought Leadership
January 13, 2023 16:43 - 45 minutes - 42.2 MBThis episode offers an introduction to basic research concepts for technical and professional writers. Reference Sway with resources and further reading --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Basics of Structure and Editing
January 12, 2023 22:42 - 1 hour - 63 MBThis episode covers the basics of structure and editing for success in my class. Reference Sway: Slide Deck: --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
2080 Hiring Packet
January 09, 2023 22:49 - 18 minutes - 17.3 MBThis episode explains the hiring packet project with a recommended roadmap and the grading explanation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
2080 Thought Leadership Proposal
January 09, 2023 22:15 - 16 minutes - 15 MBThis episode explains the project roadmap for the Thought Leadership Proposal for TCID 2080. See Canvas for the milestone details, inspiration, and grading rubrics. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
2080 DEI Research Project
January 09, 2023 21:45 - 13 minutes - 12.4 MBThis episode explains the research project to investigate the history, outcomes, and value of dei-related workplace policies for 2080. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
2090 Finals Portfolio
January 09, 2023 18:28 - 7 minutes - 7.15 MBThis episode explains the finals portfolio project for TCID 2090. Use Canvas to find more details, the templates, and the grading rubric. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
2090 Recommendation Report Project
January 09, 2023 18:16 - 16 minutes - 14.9 MBThis episode explains the big picture for the recommendation report project. See Canvas for the milestone details, grading, and specific instructions. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
2090 Instruction Set Project: Big Picture Overview
January 09, 2023 17:49 - 17 minutes - 16.1 MBThis podcast explains the big action of the instruction set project for TCID 2090 in Spring 2023. See Canvas for the specific milestone rfps (instructions) and grading rubrics. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Introduction and Concepts for TCID: Spring 2023
January 06, 2023 18:12 - 19 minutes - 18.1 MBYour homework this week focuses on understanding the class goals, structure, and general context for professional communication. This episode overviews my general classroom policies, offers the foundations for technical communication and information design, and suggests 5 tips for writing this semester. I want to be a collaborative work-leader who empowers you to grow. I value student self-efficacy—your belief in your abilities—and skill applicability in my classrooms, which is why I enjoy ...
Research Proposal | 2080 Business and Admin Writing
October 20, 2022 21:40 - 15 minutes - 14 MBProject Scenario: You work for a research consultation firm (2080 Solutions) and need to cultivate new clients. Your supervisor asks you to create a research proposal to persuade a company of interest to pay for your research services. https://coda.io/d/_dWSWttQyZ75/Research-Proposal_su6dG --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
User Guide Project- 2090
October 13, 2022 22:36 - 13 minutes - 12.5 MBAssociates in Technical Writing and Presentation will work in teams to create a user-guide for a technical task. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
A Brief Introduction to Definitions, Descriptions, and Instructions for Technical Writers
October 13, 2022 22:12 - 12 minutes - 11.9 MBFor the Technical Writing and Presentation course: audio lecture about definitions, descriptions, and instructions to frame the week's readings and video materials. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
DEI Workshop Team Project
September 23, 2022 20:55 - 11 minutes - 10.9 MBTeams of 2080 Business Writing Students will research a DEI topic related to a business process and create a workshop to teach their classmates. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Document Revision Project
September 15, 2022 20:54 - 8 minutes - 7.64 MBThe 2090 Technical Writing associates will down and revise a poorly designed report. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Business Blog Analysis
September 15, 2022 20:41 - 8 minutes - 8.13 MBThe 2080 Associates will analyze a piece of thought leadership published in the recent year about an industry they are interested in pursuing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Audience Usability Study | Assignment Explanation
August 31, 2022 21:40 - 23 minutes - 21.3 MB2090: Teams of students will research the audience for several UCCS technical documents and assess the usability of the products. Students who complete this activity will demonstrate their ability to create usable content by adopting rhetorical communication strategies. This project requires research techniques and a grasp of how different audiences interact with content. This assignment assesses nine (9) departmental learning outcomes. 1: Develop rhetorical communication strategies that e...
A conversation about cover letters
April 27, 2022 18:15 - 48 minutes - 45.8 MBThis episode is the recorded lecture from 4/25/2022 for Public Relations Techniques. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
3 Golden Rules for better presentations
April 27, 2022 18:14 - 47 minutes - 44.7 MBThis episode is the recorded lecture from Wednesday April 27, 2022 for the Public Relations Techniques course. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Portfolios and Projects in PR
April 22, 2022 17:14 - 44 minutes - 41.9 MBRecording of lecture from 4/22/2022 --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
LinkedIn Tips and Tools
April 20, 2022 22:34 - 47 minutes - 45.1 MBRecording of lecture on Wednesday 4/20/2022 --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Talking Examples of Bad PR
April 15, 2022 17:08 - 38 minutes - 36.5 MBRecording of class on Friday 4/15/2022 with a discussion and brainstorming of how to handle different PR scenarios (from real examples). --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Ethics and Leadership Part 2
April 14, 2022 13:44 - 44 minutes - 41.9 MBRecording of the lecture from 4/13/2022 discussing some elements of ethics, creativity, and leading teams in PR. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Ethics and Leadership Part 1
April 12, 2022 13:41 - 33 minutes - 31.3 MBThe audio is much dimmer on this episode because I didn't have the regular mic set-up. I also needed to cut out segments with videos we watched, linked in the slides below. Slides --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Careers Part 3 | Common Interview Questions in PR, Communication, Marketing
April 10, 2022 15:19 - 47 minutes - 44.8 MBA recording from lecture on Friday, April 8 where we workshop and consider common interview questions. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Career Prep Part 2
April 06, 2022 22:24 - 43 minutes - 41.1 MBThis episode is the recording of lecture from April 6, 2022. We review tips and strategies for writing resume entries. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Overview of the Career Demand and Skills in PR and Marketing
April 06, 2022 13:54 - 48 minutes - 46.1 MBRecording from lecture on Monday 4/4/2022. https://www.unco.edu/career/students/find-your-path/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Basics of Data Storytelling
April 01, 2022 21:51 - 39 minutes - 37.4 MBRecording from the Friday, April 1, 2022 lecture for Public Relations Techniques --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Social Media and PR
March 10, 2022 14:44 - 52 minutes - 48.4 MBLecture from 3/9/2022 with very basics of social media and PR including types of audience, types of partners, and core aspects of voice. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Radio and Podcasts in PR
March 03, 2022 21:16 - 46 minutes - 43.4 MBProvided an overview of podcast and radio in the PR toolbox --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Introduction to Press Events
February 25, 2022 20:08 - 1 hour - 83.4 MBWe review media training concepts and look at examples of press events. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Media Training for PR Clients | 2.18.22
February 19, 2022 15:39 - 55 minutes - 52.8 MBThis episode covers the lecture from Friday, Feb. 18 all about media training and how to prep a client for an interview. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Features of Video News | 2.14.2022
February 15, 2022 00:15 - 51 minutes - 47.6 MBThis episode covers the big features of video news and getting PR coverage. Slides --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Blogs and Newsletters | 2.9.2022
February 09, 2022 19:38 - 49 minutes - 45.7 MBThis episode covers pitching and using contributing articles, blogs, and newsletters in our Public Relations campaigns. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Pitching to the Press pt. 1 | 2/7/2022
February 08, 2022 00:23 - 37 minutes - 35.5 MBWe talked about the differences in our Marketing Family Tree and practiced writing pitches to the press. I recommend you follow along with the slides while you listen. Slides --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Beyond the Press Release | 1.31.22
January 31, 2022 23:40 - 42 minutes - 39.7 MBThe recording from Monday's lecture and activity with examples of PR at work in the world. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Walking through the steps of a press release | 1.28.2022
January 28, 2022 21:19 - 50 minutes - 46.5 MBThis episode walks through the steps of a press release. You can follow along with the slides. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Press Releases #2 | Why and Examples 1.26.2022
January 26, 2022 23:33 - 50 minutes - 46.8 MBLecture from Wednesday 1/26/2022. We discuss reasons for using a press release and look through examples from the community. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message
Press Releases #1 | 1.24.22 | Public Relations
January 24, 2022 23:35 - 48 minutes - 45.3 MBA recording of my PR 380 course that introduced the general format of a press release to students. We also discussed how to organize information using the format to help with analyzing industry news. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message