Jirk's Podcast: Episode Two - Eating Healthy is a Privilege

Episode two came from the notion of how eating healthy is hard to do with limited money, time, and accessible resources. Yes, we understand that eating healthier can make one's longevity and overall well-being better. However, we also know that it is harder for some people to attain. Not because they don't want to, but because they can't afford to.

Every week will tackle the consumer packaged goods industry from the food, culture, and branding aspects of things. You're gonna hear some shit with which you may or may not agree. However, the perspective  that is provided is open and honest. Frankly, it's gonna make some  people a little mad. It's not done in a way to be assholes, but in a way  to make you think of us as being jerks. After all, "Jeremy" and "Kirk", does equal "Jirk".

And with that, welcome to Jirk's Podcast.

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About Jeremy and Kirk.

Jeremy Smith is the President of Launchpad Group USA, and they specialize in helping brands in the Costco space, with presentations and business strategy. His expertise in the food and beverage space, as well as his depth in observation and analysis to trends in the food world, make his unique perspective valued and respected. Learn more about Launchpad Group USA here.

Kirk Visola is the Founder and Creative Director of MIND THE FONT™, a full scale branding and packaging design agency. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.