In today's episode, Keener, Jay, and special guest, Lionel Johnston from Farmers Marketing, talk about jerseys, and how marketing and branding plays a role in sports, and how it's changing over time. 

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Today's Topics: 

Toronto Maple Leafs font for back letters and numbers - matched or unmatched, what is best? Watch Doug Gilmour’s infamous wrap-around goal in double OT in ’93  Who makes decisions on logos, font, colours, etc? What do you think and can you share some examples? What is the future of advertising in sports jerseys, especially jerseys? Ex. Zenni Optical ads in the NBA? We’re letting the cat out of the bag? We are proud to be making Nashville Predator’s Ugly Christmas Sweaters this fall. Watch for jersey’s for LuLu Lemon’s to hit the street in Lake Louise The debate about getting 1 and 5-star jerseys - Watch Keener's review video Should Keener and Jay swap jobs for the day? Let us know what you think The #99 dilemma - Do you have a #99 on your team? Are they the best on your team or the worst? PRO TIP: Team managers and coaches, here is a great tip to get your rec team’s jersey information and payment super fast. Check out Silence Kit’s new song, Kitty Kitty  Read today: The Ultimate Guide to Buying Jerseys For Your Hockey Team

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