Malcolm Bricklin - the whole story

00:48 New York Times said that Bricklin is often likened to an automotive version of PT Barnum.                  

00:56 Morgan Spurlock says Bricklin goes non stop. He's testosterone unleashed a brilliant negotiator and an incredible character.

1:08 Rolling Stone describes you as brash, bombastic and pathologically prone to betting the farm on automotive endeavors. 

1:17 Auto week said Bricklin has a mind that works like a machine gun. 

01:24 Keith crane, publisher of Automotive News said, Bricklin is like one of those toy clowns that if you punch it, it just comes right back.

6:34 Malcolm discusses the new Bricklin 3EV Car   

06:34 The electric bike     

27:21 On Malcolm's Father's building supply co  

28:36 When Malcolm started his own building supply co  

30:07 the problem Malcolm noticed in the building supply business and how he solved it    

31:42 Malcolm comes up with "just in time" inventory utilizng IBM punch cards...in the late 50s!   

2:29 Malcolm franchises the stores   

33:34 Malcolm's first $1 million - at age 20   

33:49 how money can be a drawback  

34:59 Malcolm on becoming the father of Subaru in USA  

35:49 Subaru began with video jukeboxes?

39:37 Or did Subaru start with Lambretta Motor Scooters?   

43:15 Malcolm gets a new contract in 1967 in his late 20s....$5,000 per week for a year and a NY office... 

44:31 thank goodness for lunch breaks (the scooters start to sell)  

49:59 Malcolm gets into the scooter rental business...he needs automatic scooters which takes him to Japan....but is the deal as represented?    

53:26 I'll take one of those lille cars right there...   

57:14 the loophole  

1:01:18 Consumers Reports kills the little car 

1:02:16 Malcolm needs the bigger car. Desperately.  

1:10:00 THE BRICKLIN CAR  

1:06:00 The sharp angle negotiating tactic.  

1:09:43 Subaru buys out the USA distributors.    

1:24:13 1 month from production and he can't have his gullwing door?   

1:27:15 And now the engine supplier backs up?!?  

1:29:52 and now the 351 Windsor?   

1:32:03 And now the bodies are falling off...  

1:37:22 The story of why Bricklin ceased production  

1:45:33 the lightweight engine and why real  innovation really occurs in the car industry 

1:48:35 The MALIBU GRAND PRIX ORIGIN STORY   1:49:23 John DeLorean to join BRICKLIN CAR (?)   

1:52:01 Malcolm advises John DeLorean on the new DeLorean  

1:54:50 Malcolm on failing 

1:56:05 Malcolm on his divorces  1:56:46 The light engine gets front cover of MECHANICS ILLUSTRATED and he gets a meeting with Henry Ford.   

2:01:59 THE FIAT STORY  

2:05:22 Cadillac Allante kills Fiat in USA  

2:06:34 So now the Yugo 

2:09:20 Then I met Kissinger at the urinal...  

2:12:26 Why Malcolm sold Yugo