What Is the Secret of TikTok / Douyin’s Success? (20)

The Tech Strategy Podcast

English - March 08, 2020 15:00 - 1 hour - 45.6 MB - ★★★★★ - 14 ratings
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Previous Episode: The Coronavirus Quarantine Economy Is Supercharging Taobao Live & the China Digital Consumer Network (19)

Next Episode: What Is the Secret of Zoom’s Success in Video Communications? (21)

In this class, I talk about why TikTok / Douyin took off so rapidly and powerfully.

Choose two options for why TikTok / Douyin has grown so fast?

Addictive Product. Short personalized videos focused on memes, comedy, and lip syncs are a psychological hack.Easy to Use and Highly Shareable Content Types. Tap into CDCN.Audience-Builder Digital PlatformNetwork Effect, including data network effect (also called learning effect)First mover in new spaceAI and Digitized Operating Model.

Learning Goal for this class:

#12 the Basics of TikTok and Audience-Builder Platforms

Concepts for this class:

Digital Platforms: Audience BuilderB2B Customer View: Shareability, Word of Mouth and ViralityChina Digital Consumer NetworkNetwork EffectsFirst MoverAI and Digital Operations

Companies for this class:

ByteDance / TikTok / Douyin

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I write and speak about digital China and Asia’s latest tech trends.

I also run Jeff’s Asia Tech Class, a podcast and subscription newsletter on the strategies of China / Asia tech companies.

This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

www.jefftowson.com

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