Digital Economics II: Why Pricing Is Getting Really Complicated and Critical. (53)
The Tech Strategy Podcast
English - October 26, 2020 09:00 - 1 hour - 45.3 MB - ★★★★★ - 14 ratingsBusiness Technology technology business china asia digital alibaba tencent jeff towson strategy baidu Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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This podcast is more about the strange but important economics of digital. And on pricing, in particular. It is becoming increasingly complicated with bundling, switching costs and platform business models.
You can listen to this podcast here or at iTunes, Google Podcasts and Himalaya.
Related podcasts and articles:
Review: The Sexy But Dangerous Economics of Digital (Jeff’s Asia Tech Class – Podcast 15)This is part of Learning Goals: Level 7, with a focus on:
#29: Digital Economics IIConcepts for this class.
Combinatorial InnovationPrice DiscriminationCommon Pricing Strategies (Penetration Pricing, Market Skimming, Survival Pricing, Maximize Profit Pricing)Pricing and Switching CostsSwitching CostsCompanies for this class:
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I write and speak about digital China and Asia’s latest tech trends.
I also teach Jeff’s Asia Tech Class, an online course and daily commentary for busy executives on Asia tech and China’s digital leaders. www.jefftowson.com
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