You're Trying to Be Smart But It's Not Working

Just because something exists in popular culture, doesn't mean you have to use it as a platform for click-bait.

The new Hunger Games movie just came out last Friday (at the time this episode was recorded). And almost immediately after the film was released, people started writing articles about things like "what PR pros can learn about crisis management from the Hunger Games". 

Writing articles that tie into pop culture events doesn't build your thought leadership in the industry. In fact, I believe it does the opposite. Instead of trying to relate to what's happening in Hollywood, why not just write the post about what you actually know about your top tips for crisis communications? 

Everyone has written a blog post about pop culture (including me). But we have to draw the line somewhere, because trying to tie marketing and communications into pop culture events is ridiculous.

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ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.