The Real Truth About Social Media Metrics

THE SHOW

The problem with social media metrics is that people think it's just about likes and fans. And that these numbers stand alone.

If you want to know what value social media is providing, you have to do the work. Insights always require effort, and it's important to remember that the goal is not to be good at social media, it's to be good at business as a result of social media. 

We have too many metrics, so it can be difficult to pull out the ones that matter. Consider using metrics like lead generation, sales, net promoter score, propensity to order, and other business metrics as opposed to new likes and retweets.

SPROUT SOCIAL SHOUT OUT

Speaking of social media metrics, today's Sprout Social shout out goes to Chuck Hemann, Executive Director of Analytics at GolinHarris and co-author of Digital Marketing Analytics which is a great book on social media measurement for business success (http://www.amazon.com/Digital-Marketing-Analytics-Consumer-Biz-Tech/dp/0789750309).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.