Images Are Everything
Jay Today TV
English - October 08, 2014 16:03 - 4 minutes - 56.6 MB Video - ★★★★★ - 9 ratingsBusiness business digitalmarketing jaybaer marketingstrategy socialmedia Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Newsflash: Visuals matter.
I would even venture to say that visuals matter more than words. Because if you don't have a great visual, people aren't going to click through to read those words that are so important to you.
And it's not just any visual - it's high-quality visuals. Adding a stock photo to your content isn't going to be what gets your content read. It needs to be good-looking and compelling. If your featured images suck, it doesn't say much about you and your content.
Furthermore, your visuals must work on mobile, because more and more people are consuming and sharing content through those handheld tiny screens.
If you're not working to create better visuals to market yourself, it's time to start.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Jason Wiser (http://twitter.com/ontracktips). Jason creates video hangouts on his Google+ page to help small business owners grow with marketing and other expert tips, and he has recently set up 3-minute versions inspired by the Jay Today show. Check him out: https://plus.google.com/+JasonTWiser
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Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.