What's the best way to build a brand from scratch? By identifying your differentiation factors and getting people from outside your organization to help you.


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SPROUT SOCIAL SHOUT OUT


Today's Sprout Social shout out goes to Steve Woodruff, owner of Clarity Therapy and a really great guy. Check out his site at http://www.stevewoodruff.com/get-clarity/ and follow him at https://twitter.com/swoodruff


OUR SPONSORS


Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 


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ABOUT JAY TODAY


Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


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