Build Trust Before Transaction
Jay Today TV
English - October 21, 2014 15:51 - 3 minutes - 11.8 MB Video - ★★★★★ - 9 ratingsBusiness business digitalmarketing jaybaer marketingstrategy socialmedia Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What if you found a way to build extreme trust BEFORE you ever interacted with a customer?
After a recent event, I was approached by an attendee who runs his own dental practice. He told me about an amazing program that he runs at his office. Every Friday, he is given a call sheet of all the people who are coming in the following week and are new to the practice. He calls these patients over the weekend and asks them if they have any questions before they come in.
This blows the minds of his new patients because doctors don't normally do this. And it builds immediate trust among the patients because they feel like this doctor is looking out for them and genuinely cares about their needs.
How can we do the same things in our businesses? I can guarantee that there are more things that we can do to build trust among our prospects before we ever sell to them.
How are you building trust before the transaction?
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