You have probably seen the NFT promotions on social media by now.  From our perspective there is definitely a business opportunity in NFTs, but it’s always great to use an academic lens to evaluate an opportunity before diving into it.


So, we invited Professor of Finance Yelena Larkin, to join our conversation. Lena is a researcher and thought leader at the Schulich School of Business. She analyzes the Crypto/NFT space as well as other important developments in finance and incorporates these findings into her teaching practice. 


So, get ready for a real Master’s class in NFTs.




Connect with Yelena Larkin:

LinkedIn: linkedin.com/in/yelena-larkin-6b7b361b/

Web: schulich.yorku.ca/faculty/lena-larkin/