47: Wolfgang Angyal, President & CEO, RSN (Riedel) Japan Co. Ltd.

Wolfgang Angyal, President of Riedel Japan, originally grew up in Austria and came to Japan in 1985 as an Austrian representative in restaurant service sector of the 28th WorldSkills Competition and won first place. He credits this win to the trust he had of his supporting team who were all Japanese. Mr. Angyal has also been practicing Judo from a young age where he developed a deep respect and fascination for Japanese culture.

After working in the education sector as an instructor in Japan, Mr. Angyal became interested in working for Riedel as he was familiar with the brand due to his experience in the hospitality industry in Austria. Through persistency, Mr. Angyal met with Georg Riedel, the owner of Riedel, and secured a business development role for a subsidiary company. There, he was able to apply the skills he had gained working in hospitality and event management to promote Riedel products to Japanese restaurants and companies.  

Staying true to the Riedel family motto of “stoke the fire, don’t save the ashes,” Mr. Angyal persistently approached restaurants to promote Riedel. Fortunately, this was the 80s economic boom time in Japan, and Mr. Angyal used his networks to successfully schedule appointments to meet restaurant owners in person. “I think a lot of them actually bought their first [wine] glasses, more out of pity, [thinking] this guy's sweating with this case, coming to the restaurant and waiting for two hours. Or some of them maybe were admiring the effort.” Mr. Angyal worked to establish the brand within companies to build relationships with large scale distributions.

Mr. Angyal states the main challenge for him at the time was introducing wine culture to those who were not familiar with drinking wine on a daily basis. Therefore, Mr. Angyal actively promoted the product by holding tasting sessions where people got to experience drinking wine from Riedel glasses. “If you taste the difference, it's experiential. If you taste the difference between [a Riedel glass] and another glass of drinking the same beverage, you will never forget it.”

Mr. Angyal then moved his base to Australia where he worked from Riedel’s Sydney office as the Vice President of Asia Pacific, Latin America and Southern Hemisphere. After a brief consideration of moving to China, Mr. Angyal was persuaded by an old friend to move back to Japan in 2000 where he has been since then, working as the President & CEO of Riedel Japan.

By 2000, Riedel Japan had become an independent operation and Mr. Angyal started to build his team through referrals to recruit staff. As a leader, Mr. Angyal found challenges in driving the operation side of the organization and establishing a shared vision while going through an acquisition. In order to maintain employee engagement during the merger, Mr. Angyal organized workshops, off-site meetings and external coaching. Additionally, Mr. Angyal worked to get to know his staff through open communication and personality tests. By better understanding his staff, Mr. Angyal adjusted his communication style and worked to form a more trusting relationship. Mr. Angyal notes that as a foreign leader, he is mindful of being consistent with his decision-making and tries to be predictable with his actions. He claims that constantly asking the questions “How do they see us and what do they expect from us?” is key to leading in Japan as a foreigner.

Additionally, Mr. Angyal values open communication and provides equal opportunities for his staff to be heard even if this means rejecting his own ideas in public. Mr. Angyal also seeks to bring different perspectives and ideas from his global networks and to his Japanese team in order to provide the “right fuel for their sparks.” He also has his immediate reports give him a 360 degree performance review to continue developing his leadership abilities and maintain transparency.

Riedel Japan has come up with innovation such as creating sake glasses, an idea that came out of a tasting workshop from a customer. Currently, the Japan office has independently come up with two different sake glasses - the Daiginjo glasses and Junmai glasses - by working with hundreds of brewers and testing in multiple workshops to come up with the perfect product.

For newcomers in Japan, Mr. Angyal advises to be patient and mindful of one’s actions as well as words. He recommends having small wins first and then building on that to quickly gain trust and credibility. Lastly, he advises to be authentic and to be yourself to be able to survive leading in Japan in the long term.