App Marketers Unplugged
5 episodes - English - Latest episode: over 3 years ago -Launched in 2018, App Marketers Unplugged is an event series for savvy marketers to connect and discuss challenges with their peers. The new format will consist of a series of conversations zooming into the topics app marketers really care about. For more information: https://unplugged.jampp.com/
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Episodes
Programmatic Media Buying and iOS 14 | App Marketers Unplugged by Jampp
October 23, 2020 16:00 - 33 minutes - 22.9 MBIn this episode, Guido Crego, VP of Product at Jampp interviewed experts from Singular, Dataseat, and Bamboo to hear their take on the upcoming privacy modifications in iOS 14. The main topics of this session include: How IDFA’s impact is different from GDPR & CCPA Best practices for advertisers to get ready for iOS 14 How to implement SKAdNetwork and what to expect from the 3.0 version Android’s potential response to privacy initiatives If you enjoyed this clip, make sure to watch t...
Creative Concept Testing in Games | App Marketers Unplugged by Jampp
October 20, 2020 19:00 - 27 minutes - 19.2 MBIn this episode, Philip Weiskirchen, Head of Sales, APAC, at Jampp interviewed gaming experts from GoodGame Studios, Twitter, and Luna Labs to hear their takes on the latest trends and changes in mobile games. The main topics of this session include: How COVID-19 impacted creative strategy The benefits and challenges for different ad formats and upcoming trends in creative development How to leverage technology and automation for better creative performance What practical advice and les...
The State of Supply in 2020 | App Marketers Unplugged by Jampp
October 20, 2020 18:00 - 33 minutes - 23.2 MBIn this episode, Leandro Zeballos, Product Operations Manager at Jampp interviewed industry experts from Fyber, MoPub, and Smaato to hear their take on the latest trends and challenges. The main topics of this session include: How first-price auctions & in-app bidding adoption is changing media buying How the adoption of Supply Path Optimization (SPO) is growing and why it matters How publishers and advertisers can get ready for IDFA changes in iOS 14 Why gaming inventory is key for adv...
AI/ Machine Learning & Media Mix Modelling | App Marketers Unplugged by Jampp
October 06, 2020 12:00 - 29 minutes - 20.2 MBIn this video episode of App Marketers Unplugged, Diego Meller, Jampp’s Co-Founder & Co-CEO interviewed Lomit Patel, VP of Growth at IMVU and best-selling author of Lean AI. The main topics of this session include: - Key success metrics for effective user acquisition - How to gain insights more efficiently with machine learning - How to set up your marketing partners for success If you enjoyed this clip, make sure to watch the full episode and check the upcoming sessions in App Marketers...
Founder Stories with Alexis Bonte | App Marketers Unplugged by Jampp
October 05, 2020 17:00 - 26 minutes - 18.5 MBIn this video episode of App Marketers Unplugged, Diego Meller, Jampp’s Co-Founder & Co-CEO interviewed Alexis Bonte, Co-Founder at eRepublik Labs Ltd (acquired by Stillfront). The main topics of this session include: - How to start in the Gaming industry - What are the challenges of switching to mobile - Why you need performance marketing to scale a mobile game - How to create an effective mobile game marketing strategy - What will be the next big thing in mobile games If you enjoyed thi...