#85: Impossible Foods: Why Consumers Choose Tasty Plant-Based Meats and Getting Competitors to be Successful (Part 2)
Climate Mayhem - Presented By The Daily Marketer
English - February 21, 2023 15:00 - 22 minutes - 61.9 MB - ★★★★★ - 15 ratingsBusiness entrepreneurship startup businessoperations gigeconomy gigworkers growthmarketing marketplaceplatforms marketplacestartups networkeffects performancemarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
(Part 2) Dan Greene is the Senior VP of North American sales at Impossible Foods, the Earth’s most scrumptious plant-based meat company. Their mission is simple: eliminate the need to make food from animals. Impossible has imitated the kinesthetic experience of eating a juicy burger (ex. potato starch to imitate browning). Since 2017, Impossible has expanded beyond its wicked tasty burger, into sausages, chicken patties, & so much more. We’ll answer….How do you go about replacing a food staple with an alternative? How much does Impossible care about their competition (you might be surprised)? What does 'getting winged' mean? Of course, show notes can be found at https://climatemayhem.com/dan-part-2