#103: The Art of Eco-Narratives: Josh Garrett on Pioneering Climate-Positive Communications
Climate Mayhem - Presented By The Daily Marketer
English - July 04, 2023 14:00 - 40 minutes - 48.2 MB - ★★★★★ - 15 ratingsBusiness businessoperations entrepreneurship gigeconomy gigworkers growthmarketing marketplaceplatforms marketplacestartups networkeffects performancemarketing platformscale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Josh Garrett (@jgarrett9) is CEO and co-founder of Redwood Climate Communications, a PR firm that’s on a mission to help curb the climate crisis by telling the stories of incredible companies behind promising solutions. But what does this really mean? Well, climate change is complex, and some of the mechanics behind the solutions are too! So how should a company simplify the ‘what’ and the ‘how’? That’s where Redwood comes in. They have supported a ton of companies, some that you might recognize are Google Nest, The Nature Conservancy, and Rocky Mountain Institute.
We dive deep: how the zeitgeist of “talking about climate” changed over the past 30 years, how the failure of the current “sacrifice to serve” climate movement has failed, how to create more Tesla brands, and much much more. Check out https://climatemayhem.com/josh-garrett-part-2 for show notes.
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