Paul Gonzales is the Founder of For The Culture & Boom Creative Agency. FTC is multi-faceted business that hones in on the diversity of subcultures within the Las Vegas Valley. Some recent projects include live events, media branding and online exclusive shows, journalistic artist write-ups, and various creative apparel from multiple artists. Some subcultures they cover include music, painting, graffiti, food, skateboarding, cars, and many more.
Paul is originally from Oregon and moved down to LV just a few years ago. During his youth  Paul attended 14 different schools and one of them was in Vegas when he was 14 years old. Ever since that recent move Paul fell in love with what the city had to offer, and the growing Cultural Renaissance that the city was undergoing.

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|SHOW NOTES|

00:00 - Introduction02:53 - Who is Paul Gonzales?08:12 - College as a social investment11:29 - An entrepreneurial mindset builds skillsets 18:30 -  Early days of For The Culture25:20 - Operating an undefinable business26:55 - The Golden Age of Las Vegas Culture33:40 - Downtown logistics37:04 - Transitioning to FTC Media 44:00 - The untapped potential of Las Vegas Independent Artist Market51:05 - A Cultural Renaissance across Sin City 1:04:40 - The Pareto Principle & Anti-Fragility 1:11:40 - Building foundational systems 1:16:25 - The exponential curve of human communication1:27:20 - Reverting back to traditional living styles1:34:40 - What does Las Vegas mean to you? 


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