Seeing the How with Allen Adamson

In a world inundated with choices and an overabundance of information, businesses often find themselves struggling to stand out and differentiate their offerings. The quest to be the best at everything, to cater to every possible need, can often lead to mediocrity, diluting a brand's identity and impact. However, there's a shift happening—one that encourages businesses to zoom out and rethink their approach. 
In a recent episode of "Joseph Jaffe is not Famous," marketing expert Allen Adamson discussed the importance of focusing on how businesses deliver their products or services rather than what they offer. This shift from what to how is transforming the business landscape.
PS Don't forget to play 2 Truths and a Lie - bit.ly/2tl1_allenadamson
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Here are my show notes: 
 
25m - PBEC (28m)
28m - Harder to figure out how to make consumers lives better
30m - Comfort in the familiar
32m - Short(cut) to the Chase
34m - Most brands today are similar (versus dissimilar)
38m - Experience Disruption
39m - Be better at one thing
40m - 2 Lessons: Too much choice; Product "Self-Commoditization" / Assumption/Perception - Execution
43m - Self Inflicted Commoditization
48m - 50 Shades of Vanilla / Black 22
49m - Focus is Risky
52m - Going against Gravity
55m - Wright Brothers - Easy to Soar
56m - Returning things to Amazon
58m - Shipping and Receiving; VP, Shipping and Receiving (iPhone) / What v How
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"Good judgment comes from experience, and experience comes from bad judgment." - Rita Mae Brown
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If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow
Learn more about your ad choices. Visit megaphone.fm/adchoices

In a world inundated with choices and an overabundance of information, businesses often find themselves struggling to stand out and differentiate their offerings. The quest to be the best at everything, to cater to every possible need, can often lead to mediocrity, diluting a brand's identity and impact. However, there's a shift happening—one that encourages businesses to zoom out and rethink their approach. 

In a recent episode of "Joseph Jaffe is not Famous," marketing expert Allen Adamson discussed the importance of focusing on how businesses deliver their products or services rather than what they offer. This shift from what to how is transforming the business landscape.

PS Don't forget to play 2 Truths and a Lie - bit.ly/2tl1_allenadamson

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Here are my show notes: 

25m - PBEC (28m)

28m - Harder to figure out how to make consumers lives better

30m - Comfort in the familiar

32m - Short(cut) to the Chase

34m - Most brands today are similar (versus dissimilar)

38m - Experience Disruption

39m - Be better at one thing

40m - 2 Lessons: Too much choice; Product "Self-Commoditization" / Assumption/Perception - Execution

43m - Self Inflicted Commoditization

48m - 50 Shades of Vanilla / Black 22

49m - Focus is Risky

52m - Going against Gravity

55m - Wright Brothers - Easy to Soar

56m - Returning things to Amazon

58m - Shipping and Receiving; VP, Shipping and Receiving (iPhone) / What v How

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"Good judgment comes from experience, and experience comes from bad judgment." - Rita Mae Brown

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If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow

Learn more about your ad choices. Visit megaphone.fm/adchoices