J&See: Views on Marketing
15 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 8 ratingsEveryone is a marketer in some way. From what a person posts on social media to how a company rolls out a multi-channel campaign, you can see marketing everywhere you turn — you just have to look for it. Meg Goodman, VP & Managing Director of Chicago-based marketing agency Jacobs & Clevenger (J&C), explores all different forms of the craft with in-house experts and guests around the globe. Tune in monthly to see how marketing really works in the world today.
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Episodes
Retooling Your Marketing Strategy Amid the Pandemic with Michaelynn Rose
November 12, 2020 15:28 - 26 minutes - 24.6 MBLINKS J&C website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger https://www.bernina.com/en-US/Home-United-States
Marketing Beyond the Box with Jason Baumann
September 24, 2020 20:40 - 38 minutes - 35.4 MBLINKS J&C website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger Boxless Media: https://boxlessmedia.com/
Marketing in Sports with Bulls Equipment Manager Steve Pankow
August 13, 2020 19:47 - 21 minutes - 20 MBLINKS: J&C website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger Follow Steve on Instagram: @pankowsteve Teamwork Online: https://www.teamworkonline.com/
SEO in Google's Perfect World with Geoff Atkinson
July 30, 2020 16:06 - 21 minutes - 19.9 MBIN THIS EPISODE: Overstock: https://www.overstock.com/ Google's Page Experience Update: https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html LINKS: Geoff's website: https://huckabuy.com/ Geoff's LinkedIn: https://www.linkedin.com/in/geoff-atkinson-7311872/ J&C website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger Huckabuy Discount for J&See Listeners: Visit Huckabuy.com for a variety of technical SEO ser...
Start-Up Marketing for Students with Manu Edakara
June 18, 2020 16:27 - 24 minutes - 22.6 MBIN THIS EPISODE: iVenture Accelerator: https://iventure.illinois.edu/ University of Illinois Research Park: https://researchpark.illinois.edu/ Illinois Ventures: https://www.illinoisventures.com/ Technology Entrepreneurship Center: https://tec.illinois.edu/ LINKS: Manu's website: https://medium.com/@manuedakara Manu's LinkedIn: https://www.linkedin.com/in/manuedakara/ Manu's Twitter: https://twitter.com/manuedakara J&C website: https://www.jacobsclevenger.com/ Follow J&C...
Conversion Rate Optimization with Kurt Philip
May 14, 2020 20:17 - 20 minutes - 19 MBIn This Episode “Form Design Best Practices For the Best Sign-up Forms that Convert” by Kurt Philip https://convertica.org/form-design/ Links Kurt’s website: https://convertica.org/ CRO Academy: https://www.facebook.com/groups/croacademy/ Kurt’s LinkedIn: https://www.linkedin.com/in/kurt-philip-cro/ J&C website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger
Smart Online Marketing with Tom Libelt
April 23, 2020 21:33 - 27 minutes - 25.3 MBIN THIS EPISODE: “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich” by Timothy Ferriss: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357 Crypto Moon Radio Podcast: https://www.stitcher.com/podcast/crypto-moon-radio-asking-the-difficult-questions-about-cryptocurrencies LINKS: Tom’s website: https://smartbrandmarketing.com/tom-libelt/ Tom’s LinkedIn: https://www.linkedin.com/in/tomlibelt/ J&C website: https://www.jacobsclevenger.com/...
Creating Togetherness Between Sales & Marketing with Jeff Davis
March 19, 2020 14:47 - 28 minutes - 26 MBIN THIS EPISODE: "Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue" by Jeff Davis https://www.amazon.com/Create-Togetherness-Transform-Marketing-Expectations/dp/1733450408/ "ZMOT: Winning the Zero Moment of Truth" by Jim Lecinski https://books.google.com/books/about/Winning_the_Zero_Moment_of_Truth.html?id=JU4J58bum24C The Alignment Podcast: https://podcasts.apple.com/us/podcast/the-alignment-podcast/id1327438352?mt=2...
The World of SEO with Grant Simmons
November 27, 2019 16:23 - 29 minutes - 27.1 MBJacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. Grant Simmons is a digital marketing specialist who has been in the industry for over 25 years. Grant has worked with brands including M&M Mars, GE and Fox Sports to build effective communications across online channels. He now heads the smart search marketing team driving targeted traffic and leads at Homes.com. LINKS: J&C Website: https://www.jacobsclevenger.com/ Follow J&C o...
Omnichannel Marketing in the Digital Revolution with Danny Flamberg
October 29, 2019 15:00 - 24 minutes - 22.1 MBJacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. Danny Flamberg is the author of Dancing Through the Digital Revolution: A Marketing Playbook. He is a veteran marketing and advertising strategist who has worked with start-ups and brands across the globe, specializing in online media, database, mobile and social media marketing. LINKS: Dancing Through the Digital Revolution: A Marketing Playbook by Daniel Flamberg: https://www....
Nonprofit Marketing with Brooke Wiseman of Blessings in a Backpack
September 19, 2019 15:00 - 32 minutes - 29.5 MBJacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. Brooke Wiseman is the CEO of Blessings in a Backpack, a charity that mobilizes communities, individuals, and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry. LINKS: Blessings in a Backpack website: https://www.blessingsinabackpack.org/ Follow Blessings in a Backpack: Twitter: https://twitter.com/BlessinBackpa...
How to Market Yourself with Michelle Barnard
August 23, 2019 19:10 - 28 minutes - 25.7 MBJacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. Michelle Barnard is a career coach and recruiter at Kelly Services. LINKS: J&C Website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger Kelly Services: https://www.kellyservices.com/ Michelle's LinkedIn: https://www.linkedin.com/in/michelle-barnard-7949721a/
The Evolution of Radio Marketing with Mark Long
July 16, 2019 15:09 - 42 minutes - 39.2 MBJacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. Mark Long is the Production Director for Townsquare Media in Boise, ID and the host of the Range Minded podcast. LINKS: J&C Website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger Mark Long: http://thisismarklong.com/http://thisismarklong.com/ Townsquare Media: https://www.townsquaremedia.com Range Minded Podcast: https://www.stitc...
How to Reach Women Through Marketing with Patti Minglin
June 14, 2019 14:00 - 52 minutes - 47.8 MBJacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. Patti Minglin is the CEO of Go Girl Communications and one of the co-hosts of the Naperville Moms Network talk show on NCTV 17. LINKS: J&C Website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger Follow Patti Minglin on Twitter: https://twitter.com/PattiMinglin Go Girl Communications: https://www.gogirlcommunications.com/ Naperville...
Starting an Agency, Storytelling and AI with Ron Jacobs
May 15, 2019 19:38 - 49 minutes - 67.5 MBJacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. LINKS: J&C Website: https://www.jacobsclevenger.com/ Follow us on Twitter: https://twitter.com/jacobsclevenger Successful Direct Marketing Methods by Ron Jacobs & Bob Stone: https://www.amazon.com/Successful-Direct-Marketing-Methods-Stone/dp/0071458298