Championing the Prospective Customer with David Heinemeier Hansson
IT Visionaries
English - December 22, 2022 08:00 - 58 minutes - 54.1 MB - ★★★★★ - 168 ratingsTechnology News Tech News business entrepreneurship news tech tech trends chief information officer future of tech analytics network infastrucure technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Software itself is constantly being updated, but are some conventional approaches used by tech leaders also in need of an upgrade? David Heinemeier Hansson is the Co-owner & CTO of the software company 37signals, producer of the successful web services Basecamp and HEY. On this episode, David explains the forward-thinking methodologies that his company has successfully implemented, like championing prospective customers rather than current ones, enforcing a short six-week planning cycle, and placing a higher value on intuition over data.
Tune in to learn:
About the “six-week cycle” approach to innovation at 37signals (6:50)Why 37signals creates “opinionated software” (26:55)About David’s reliance on intuition over data (33:40)Why David considers writing to be a crucial leadership skill (42:08)IT Visionaries is brought to you by Salesforce. With Salesforce’s low-code app dev tools, you can be more efficient, more productive and save money by reducing development time by up to 90%. Get Salesforce’s Low-Code Playbook and increase time to value for your team and your customers. Download the free playbook today.
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