It's PR Darlings
22 episodes - English - Latest episode: 8 months ago -Ever wondered why some companies make the news, but others don't? To combat the lack of understanding on how news becomes news, two former journo colleagues Greer Quinn and Jo Stone have joined forces to launch a podcast demystifying the misunderstood professions of public relations and journalism. Greer and Jo speak to an array of journalists, including iconic feature writer and author Trent Dalton, Channel Seven’s Sunrise presenter Tamra Bow, ABC Morning Show host Tom Forbes as well as a range of industry experts and service providers, so you can have all the tools in your kit to score publicity. Asking journos everything from what time they get up in the morning, to pet peeves and favourite yarns, It's PR Darlings pulls back the curtain, to provide an insider's look on how newsrooms and corporate communications work. The duo believes that for media to survive and thrive the era of misinformation and disinformation, there’s a need for greater transparency around the profession. Media cutbacks have left newsrooms under-resourced, so more than ever communications and PR professionals need to step up and make the journo's job easier. Greer and Jo will also delve into crisis management, news values, how to package a pitch and media ethics. And to ensure, you can talk the industry talk, each show of It’s PR Darlings will be brought to you by some of those weird words and jargon that get thrown in the mix like “noddy”, “pre-rec” and “talent”. Great podcast for media, communications professionals, businesses and startups wanting to boost their skills, knowledge and newsworthiness.
Hosted on Acast. See acast.com/privacy for more information.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Exploring the evolving formula of brekky TV with Channel Nine’s Joshua Del Pozo
September 10, 2023 18:00 - 38 minutes - 52.5 MB“My inbox is hopefully full of great ideas and it's my job to sift through those ideas and PRs are incredibly helpful when it comes to that – and relationships are absolutely everything.” – Joshua Del Pozo, Chief of Staff, The Today Show Breakfast TV has always been the go-to for Australians wanting to start their day informed. The tried and tested formula, from news updates every 30 minutes to weather reports and entertainment sprinkled in, has ensured audiences are informed and entertain...
Navigating the nuanced world of modern media relations: A live panel at the pub with leading Qld journos
September 10, 2023 18:00 - 1 hour - 107 MBPowered by Public Address, the innovative media relations management platform providing that indispensable extra hand for every pitch, the It’s PR Darlings podcast took an exciting turn in its latest episode. This wasn't just any regular episode; it was a live podcast session, in collaboration with the International Association of Business Communicators (IABC) Queensland. For those unfamiliar, IABC is an essential hub for communication professionals who thrive on networking and continuously...
Bright or bleak? Threatening or thrilling? Public Address Founder and Mumbrella-voted “PR Professional of the Year” gets honest about the future of comms and media
September 10, 2023 18:00 - 36 minutes - 50.6 MB“I just think there's never been a more exciting time to be a comms professional. The PR industry is at a really unique inflection point in terms of the potential of our industry and the impact that we have.” – Shane Allison, Public Address Founder In this episode co-hosts Greer Quinn and Jo Stone, together with Public Address Founder Shane Allison, explore the future landscape of public relations, the impact of artificial intelligence, essential PR metrics, industry trends, and advice f...
Humanising tech with The Australian’s David Swan
June 12, 2022 17:00 - 37 minutes - 34.6 MB"We have a hard paywall at the Australian. It means that bar is pretty high in terms of me taking the time to tackle something and go really in depth with it. And that often means…if there's a new story, it probably has to be exclusive to us.” – David Swan, Technology Editor, The Australian Considered a rock star among the tech PR peeps, Technology Editor at The Australian David Swan has an uncanny ability to turn the technical into the connectable. “I used to write for a technology ...
Making the most of the spotlight: Advice from Today Show presenter Jessica Ridley
May 29, 2022 17:00 - 57 minutes - 53 MB“Media networks are running on the smell of an oily rag – they really are. So there's actually an opportunity there for PRs and for spokespersons to guide and influence the direction of the story.” –Jessica Ridley, Today Show Presenter + BTW Media Founder This episode of It’s PR Darlings, Jo Stone and Greer Quinn chat with journalist Jessica Ridley whose voice – and face – you’d recognise from national TV reporting roles, news-reading gigs and live crosses. It’s PR Darlings invited J...
Deep dive into Australia’s rapidly changing media and communications landscape
April 24, 2022 17:00 - 34 minutes - 31.8 MB“One of the really key sentiments that came out [of Medianet’s 2022 Media Landscape Report] was the most important aspect of a pitch…is that the story’s original, newsworthy and relevant to that journalist’s specific field of reporting and audience.” -Amrita Sidhu, Director of Media Intelligence, Medianet and Mediaverse From pet peeves to journalists’ preferred days and ways to receive media releases, the impacts of Covid-19 on reporting to media trolling and gender pay gaps, this episod...
Lisa Millar unpacks what ABC News Breakfast looks for in a story
April 03, 2022 17:00 - 1 hour - 58.9 MB“Michael and I get in about 3:30am. We have a staff meeting at about 5:00am where we run through the show – what's planned, what our top story is, what we're going to tease, what our best vision is for the day...” -Lisa Millar, ABC News Breakfast Australia’s breakfast TV wars have been dominated by Channel Nine’s Today Show and Seven’s Sunrise. Other stations have tried but these two early morning juggernauts have had decades of loyal followers always battling for the top spot – until no...
News.com.au's Oliver Murray explains why quirky's out and SEO is in
March 20, 2022 16:59 - 36 minutes - 33.4 MBQuirky is out and Search Engine Optimisation (SEO) trends are in according to NewsCorp’s news.com.au's Editor Oliver Murray, or "Oli", as he prefers. Oli spent several years working in regional news and local Sydney papers before joining news.com.au and moving up through the ranks to step into the top job. Kicking off Season Three of it’s PR Darlings, Ollie lets co-hosts Jo Stone and Greer Quinn pick his brains about the best ways PRs can assist the digital behemoth cover the stories...
Wrapping up Season Two + a shameless plug for Medianet X IPRD crisis comms webinar
September 15, 2021 09:17 - 9 minutes - 9.17 MBWrapping up Season Two and a shameless plug for our upcoming webinar in partnership with Medianet 🦠 During this wrap-up of Season Two Co-hosts Jo Stone and Greer Quinn have heard from journalists and industry leaders about the way the pandemic is changing work lives, media content, newsworthiness and even shaping how our news is delivered. 🦠 It’s becoming clear that Covid-19 isn’t going away within the foreseeable future and businesses need crisis management plans that can adapt as quickly...
Starts at 60 Founder zeros in on overlooked boomers
August 29, 2021 01:51 - 43 minutes - 40.2 MB“This consumer is 50 per cent of private wealth in Australia. Ninety-four per cent do research online before making significant purchases. Fifty-five per cent of all leisure travel spending is in this category normally. And that's got pent-up demand written all over it.” -Rebecca Wilson, Founder, Starts at 60 Starts at 60 CEO and Founder Rebecca Wilson was watching her parents on their road to retirement when she realised this generation had been largely forgotten within the marketing p...
At Home with magazine maven Kelly Baker
June 20, 2021 17:00 - 41 minutes - 38.3 MB“We are a country of people who are very obsessed with travel…Australians are hardcore travelers…We're also a country who are obsessed with real estate…COVID-19 swept into town, which altered real estate quite dramatically, and also prevented us from traveling. So accordingly, it's not that surprising that we would start to get even more involved in our homes and more au fait with real estate markets in general. And NewsCorp is smart. And it knows what to do when these things occur…they saw ...
Reporting when the stakes are high: Journalist Daniel Doody shares his story
June 06, 2021 17:00 - 38 minutes - 35.7 MB“You're surrounded by fires. It's still burning. There’s smoke in the air. You can't breathe. My wife was about 10 months pregnant, so I was worried and I said to her, ‘look, you can't be here’…I had a bushfire evacuation plan in place…If the fires were going to come through Bega, my car was already packed. So I told my wife…‘you need to go stay with my parents in Sydney’… I [stayed] home with our two dogs and the cat and I was scared. Don't get me wrong. I was very, very scared.” -Daniel D...
Under Mel’s Spell: From Byron Bay to Vogue
May 23, 2021 17:00 - 53 minutes - 48.9 MBContent is everything, and storytelling is everything, to us as a brand. What they [influencers] create that we're able to repost is just as important as the reach that they have. It's about getting good content as much as it is about them providing it on their own channels. -Mel Carrero, Marketing Manager, Spell It’s hard to assign a title to Mel Carrero from Byron Bay-born fashion label Spell. Mel originally trained as a journalist but longed to work in the fashion industry. Sh...
The news outlet that could become your secret PR weapon
May 09, 2021 17:00 - 42 minutes - 38.8 MB“We're fighting the same battle that every news outlet across Australia is fighting, which is that there could be 110 terrific stories to cover on any one day, but resourcing means that we can't get to all of them.” - Andrew Drummond, Editor, Australian Associated Press Want to learn about one of the country's most-read news sources that you probably don't even know exists? To kick off the first episode of Season Two of It's PR Darlings podcast, today's guest is Andrew Drummond from Austra...
Reflecting on Season One + sneak preview of Season Two
April 11, 2021 01:23 - 18 minutes - 16.9 MBAs Season One of It’s PR Darlings has drawn to a close and co-hosts Greer Quinn of Forward Communications and Jo Stone of Sticks and Stones PR have begun producing Season Two, the duo has paused to reflect on the highlights and why they kicked off the project in the first place. Some of the stellar reporting the world has witnessed during the pandemic and other compounded crises has filled Greer and Jo with renewed admiration and awe for the media industry, so they were especially pleased t...
The sexy afterglow of PR with She's the Boss host Jules Brooke
February 28, 2021 17:00 - 26 minutes - 24.2 MB“There are still people who will say, ‘what is PR - I don't really understand how it works’.” -Jules Brooke, She’s the Boss and Handle Your Own PR It’s PR Darlings’ Jo Stone and Greer Quinn chat with Jules Brooke about why scoring media coverage is the sexiest form of marketing. Jules’ Handle Your Own software platform helps experts, start-ups and companies DIY their own publicity. “I don't think that there is anything sexier than getting a client, or getting one of your customers, into t...
The power of a database in the digital age with Telum Media's David Skapinker
February 21, 2021 17:00 - 30 minutes - 27.9 MB“You’re never able to measure the value you saved because of the stories you stopped.” -David Skapinker, Telum, ANZ Head This week, It’s PR Darlings Jo Stone and Greer Quinn chat with David Skapinker who heads up live media database company Telum Media. A live media database is an essential tool in the PR and communications toolkit. Public relations professionals use Telum Media's subscription-based service to access media contact information. On the flip side, it also provides opportunit...
Interviewer to interviewee: author and journalist Trent Dalton expresses gratitude for PR
February 14, 2021 16:00 - 1 hour - 64.6 MB“The first thing I'm looking for is...‘is this a story that will sustain the reader across 4,000 words?’” – Trent Dalton, The Weekend Australian Magazine, Boy Swallows Universe, All Our Shimmering Skies It’s PR Darlings’ Jo Stone and Greer Quinn talk media and publicity with multi-award-winning Aussie author and Weekend Australian Magazine journalist Trent Dalton. He’s arguably Australia’s top profile writer. His debut novel Boy Swallows Universe and second novel All Our Shimmering Skies ar...
Cracking the breakfast radio egg with ABC's Tom Forbes
February 07, 2021 16:00 - 31 minutes - 29.2 MB“The exclusive is becoming more and more important. If you can get hold of an exclusive story, and you have enough time to prepare, you can roll that story out across multiple platforms.” -Tom Forbes, ABC Radio It’s PR Darlings’ Jo Stone and Greer Quinn chat with breakfast radio producer and host Tom Forbes about what he looks for in a story and how public relations professionals can package their pitch to achieve multi-platform success across ABC's national, state and local news and progra...
Chasing dawn with Seven’s Sunrise reporter Tamra Bow
January 31, 2021 16:00 - 25 minutes - 23.2 MB“The media, if it's used properly, can drive change and it can keep companies and people honest.” -Tamra Bow, Channel Seven Sunrise It’s PR Darlings Jo Stone and Greer Quinn chat with Tamra Bow – the Channel Seven Sunrise reporter with from the sunshine state. Tamra’s the one who gets up before dawn in order to bring the day’s events to the comfort of our loungerooms while we enjoy our morning coffee. She’s also worked as a TV news reporter for both Channel Seven and Channel Nine. From live...
BONUS EPISODE: What’s public relations and how does it work?
January 20, 2021 06:13 - 12 minutes - 11 MBHave you ever wondered why some people or organisations make it into the media, but your story is unheard? It’s because you’re missing a step. It’s called “public relations” or PR. It builds your brand, your reputation and your value. In fact, according to It’s PR Darlings hosts Greer Quinn and Jo Stone, PR has the power to change the future of your career or your business. “PR is about sending the right messages to the right places at the right time,” Greer explained. “It’s not limited to ...
TRAILER: It's PR Darlings - ex-journalists Jo Stone + Greer Quinn explain the art of public relations, publicity and all things media
January 10, 2021 17:00 - 4 minutes - 3.85 MBHIGHLIGHTS: -Ex-journalists-turned-public-relations-specialists launch a podcast to demystify the PR, publicity and media industries. -A must-listen for business owners wanting to know more about the power of PR and those starting out in PR or communications roles. -It's PR Darlings is a joint venture between Greer Quinn of Forward Communications and Jo Stone of Sticks and Stones PR. -First five-part series includes interviews with an array of journalists and industry experts. Ever ...